diff --git a/model/feature_flags.go b/model/feature_flags.go
index f2b238309b..639507b527 100644
--- a/model/feature_flags.go
+++ b/model/feature_flags.go
@@ -47,6 +47,9 @@ type FeatureFlags struct {
 
 	// Enable different treatments for first time users, possible values = ("none", "tour_point", "around_input")
 	PrewrittenMessages string
+
+	// Enable different treatments for first time users, possible values = ("none", "tips_and_next_steps")
+	DownloadAppsCTA string
 }
 
 func (f *FeatureFlags) SetDefaults() {
@@ -64,6 +67,7 @@ func (f *FeatureFlags) SetDefaults() {
 	f.GlobalHeader = false
 	f.AddChannelButton = "by_team_name"
 	f.PrewrittenMessages = "none"
+	f.DownloadAppsCTA = "none"
 }
 
 func (f *FeatureFlags) Plugins() map[string]string {