diff --git a/api4/user_local.go b/api4/user_local.go
index d753d0ab4f..68b36b66b4 100644
--- a/api4/user_local.go
+++ b/api4/user_local.go
@@ -6,11 +6,13 @@ package api4
 import (
 	"net/http"
 
+	"github.com/mattermost/mattermost-server/v5/audit"
 	"github.com/mattermost/mattermost-server/v5/model"
 )
 
 func (api *API) InitUserLocal() {
 	api.BaseRoutes.Users.Handle("", api.ApiLocal(getUsers)).Methods("GET")
+	api.BaseRoutes.Users.Handle("", api.ApiLocal(localPermanentDeleteAllUsers)).Methods("DELETE")
 	api.BaseRoutes.Users.Handle("", api.ApiLocal(createUser)).Methods("POST")
 	api.BaseRoutes.Users.Handle("/password/reset/send", api.ApiLocal(sendPasswordReset)).Methods("POST")
 	api.BaseRoutes.Users.Handle("/ids", api.ApiLocal(getUsersByIds)).Methods("POST")
@@ -29,6 +31,19 @@ func (api *API) InitUserLocal() {
 	api.BaseRoutes.User.Handle("/tokens", api.ApiLocal(createUserAccessToken)).Methods("POST")
 }
 
+func localPermanentDeleteAllUsers(c *Context, w http.ResponseWriter, r *http.Request) {
+	auditRec := c.MakeAuditRecord("localPermanentDeleteAllUsers", audit.Fail)
+	defer c.LogAuditRec(auditRec)
+
+	if err := c.App.PermanentDeleteAllUsers(); err != nil {
+		c.Err = err
+		return
+	}
+
+	auditRec.Success()
+	ReturnStatusOK(w)
+}
+
 func localGetUserByUsername(c *Context, w http.ResponseWriter, r *http.Request) {
 	c.RequireUsername()
 	if c.Err != nil {
diff --git a/api4/user_test.go b/api4/user_test.go
index 794e34afeb..092b684399 100644
--- a/api4/user_test.go
+++ b/api4/user_test.go
@@ -1898,6 +1898,69 @@ func TestDeleteUser(t *testing.T) {
 	CheckNoError(t, resp)
 }
 
+func TestPermanentDeleteAllUsers(t *testing.T) {
+	th := Setup(t).InitBasic()
+	defer th.TearDown()
+
+	t.Run("The endpoint should not be available for neither normal nor sysadmin users", func(t *testing.T) {
+		_, resp := th.Client.PermanentDeleteAllUsers()
+		CheckNotFoundStatus(t, resp)
+
+		_, resp = th.SystemAdminClient.PermanentDeleteAllUsers()
+		CheckNotFoundStatus(t, resp)
+	})
+
+	t.Run("The endpoint should permanently delete all users", func(t *testing.T) {
+		// Basic user creates a team and a channel
+		team, err := th.App.CreateTeamWithUser(&model.Team{
+			DisplayName: "User Created Team",
+			Name:        "user-created-team",
+			Email:       "usercreatedteam@test.com",
+			Type:        model.TEAM_OPEN,
+		}, th.BasicUser.Id)
+		require.Nil(t, err)
+
+		channel, err := th.App.CreateChannelWithUser(&model.Channel{
+			DisplayName: "User Created Channel",
+			Name:        "user-created-channel",
+			Type:        model.CHANNEL_OPEN,
+			TeamId:      team.Id,
+		}, th.BasicUser.Id)
+		require.Nil(t, err)
+
+		// Check that we have users and posts in the database
+		users, err := th.App.Srv().Store.User().GetAll()
+		require.Nil(t, err)
+		require.Greater(t, len(users), 0)
+
+		postCount, err := th.App.Srv().Store.Post().AnalyticsPostCount("", false, false)
+		require.Nil(t, err)
+		require.Greater(t, postCount, int64(0))
+
+		// Delete all users and their posts
+		_, resp := th.LocalClient.PermanentDeleteAllUsers()
+		require.Nil(t, resp.Error)
+
+		// Check that both user and post tables are empty
+		users, err = th.App.Srv().Store.User().GetAll()
+		require.Nil(t, err)
+		require.Len(t, users, 0)
+
+		postCount, err = th.App.Srv().Store.Post().AnalyticsPostCount("", false, false)
+		require.Nil(t, err)
+		require.Equal(t, postCount, int64(0))
+
+		// Check that the channel and team created by the user were not deleted
+		rTeam, err := th.App.GetTeam(team.Id)
+		require.Nil(t, err)
+		require.NotNil(t, rTeam)
+
+		rChannel, err := th.App.GetChannel(channel.Id)
+		require.Nil(t, err)
+		require.NotNil(t, rChannel)
+	})
+}
+
 func TestUpdateUserRoles(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
diff --git a/model/client4.go b/model/client4.go
index 17dea3dc53..448c9f9ab1 100644
--- a/model/client4.go
+++ b/model/client4.go
@@ -1211,6 +1211,16 @@ func (c *Client4) DeleteUser(userId string) (bool, *Response) {
 	return CheckStatusOK(r), BuildResponse(r)
 }
 
+// PermanentDeleteAll permanently deletes all users in the system. This is a local only endpoint
+func (c *Client4) PermanentDeleteAllUsers() (bool, *Response) {
+	r, err := c.DoApiDelete(c.GetUsersRoute())
+	if err != nil {
+		return false, BuildErrorResponse(r, err)
+	}
+	defer closeBody(r)
+	return CheckStatusOK(r), BuildResponse(r)
+}
+
 // SendPasswordResetEmail will send a link for password resetting to a user with the
 // provided email.
 func (c *Client4) SendPasswordResetEmail(email string) (bool, *Response) {