diff --git a/cmd/platform/server.go b/cmd/platform/server.go
index b699c4129d..51078b6aa5 100644
--- a/cmd/platform/server.go
+++ b/cmd/platform/server.go
@@ -24,6 +24,8 @@ import (
 	"github.com/spf13/cobra"
 )
 
+var MaxNotificationsPerChannelDefault int64 = 1000000
+
 var serverCmd = &cobra.Command{
 	Use:   "server",
 	Short: "Run the Mattermost server",
@@ -76,6 +78,10 @@ func runServer(configFileLocation string) {
 		utils.Cfg.SqlSettings.DataSourceReplicas = utils.Cfg.SqlSettings.DataSourceReplicas[:1]
 	}
 
+	if !utils.IsLicensed {
+		utils.Cfg.TeamSettings.MaxNotificationsPerChannel = &MaxNotificationsPerChannelDefault
+	}
+
 	resetStatuses()
 
 	api.StartServer()