diff --git a/webapp/.gitignore b/webapp/.gitignore
index 4a7b5ee0b0..f3228869ee 100644
--- a/webapp/.gitignore
+++ b/webapp/.gitignore
@@ -3,6 +3,7 @@ junit.xml
 node_modules
 *.tsbuildinfo
 .rollup.cache
+*.tar.gz
 
 channels/dist
 playbooks/dist
diff --git a/webapp/Makefile b/webapp/Makefile
index 2be54e8ae9..d47f3b5e55 100644
--- a/webapp/Makefile
+++ b/webapp/Makefile
@@ -76,6 +76,14 @@ clean: ## Clears cached; deletes node_modules and dist directories
 	npm run clean --workspaces --if-present
 	rm -rf node_modules
 
+.PHONY: package
+package: node_modules dist ## Generates ./mattermost-webapp.tar.gz for use by someone customizing the web app
+	mkdir tmp
+	mv channels/dist tmp/client
+	tar -C tmp -czf mattermost-webapp.tar.gz client
+	mv tmp/client channels/dist
+	rmdir tmp
+
 ## Help documentation à la https://marmelab.com/blog/2016/02/29/auto-documented-makefile.html
 .PHONY: help
 help: