diff --git a/api4/cloud.go b/api4/cloud.go
index d517291d48..96bb112fef 100644
--- a/api4/cloud.go
+++ b/api4/cloud.go
@@ -132,6 +132,10 @@ func changeSubscription(c *Context, w http.ResponseWriter, r *http.Request) {
 		return
 	}
 
+	if subscriptionChange.DowngradeFeedback != nil {
+		c.App.Srv().GetTelemetryService().SendTelemetry("downgrade_feedback", subscriptionChange.DowngradeFeedback.ToMap())
+	}
+
 	json, err := json.Marshal(changedSub)
 	if err != nil {
 		c.Err = model.NewAppError("Api4.changeSubscription", "api.cloud.app_error", nil, "", http.StatusInternalServerError).Wrap(err)
diff --git a/model/cloud.go b/model/cloud.go
index 36c639d66c..48383f48e8 100644
--- a/model/cloud.go
+++ b/model/cloud.go
@@ -4,6 +4,7 @@
 package model
 
 import (
+	"encoding/json"
 	"strings"
 )
 
@@ -260,9 +261,11 @@ type FailedPayment struct {
 type CloudWorkspaceOwner struct {
 	UserName string `json:"username"`
 }
+
 type SubscriptionChange struct {
-	ProductID string `json:"product_id"`
-	Seats     int    `json:"seats"`
+	ProductID         string             `json:"product_id"`
+	Seats             int                `json:"seats"`
+	DowngradeFeedback *DowngradeFeedback `json:"downgrade_feedback"`
 }
 
 type BoardsLimits struct {
@@ -304,6 +307,11 @@ type CreateSubscriptionRequest struct {
 	DiscountID            string   `json:"discount_id"`
 }
 
+type DowngradeFeedback struct {
+	Reason   string `json:"reason"`
+	Comments string `json:"comments"`
+}
+
 func (p *Product) IsYearly() bool {
 	return p.RecurringInterval == RecurringIntervalYearly
 }
@@ -311,3 +319,18 @@ func (p *Product) IsYearly() bool {
 func (p *Product) IsMonthly() bool {
 	return p.RecurringInterval == RecurringIntervalMonthly
 }
+
+func (df *DowngradeFeedback) ToMap() map[string]any {
+	var res map[string]any
+	feedback, err := json.Marshal(df)
+	if err != nil {
+		return res
+	}
+
+	err = json.Unmarshal(feedback, &res)
+	if err != nil {
+		return res
+	}
+
+	return res
+}