MM-40852: Fix make gen-serialized breakage (#19291)

- Fixed the Makefile command so that it can be run in CI
- Changed to go install to make it compatible with >1.16 versions.
- Removed unnecessary lines in go.tools.mod now that we aren't using that.

```release-note
NONE
```

go.tools.sum

@@ -389,10 +389,6 @@ github.com/opencontainers/go-digest v1.0.0/go.mod h1:0JzlMkj0TRzQZfJkVvzbP0HBR3I
 github.com/opencontainers/image-spec v1.0.1/go.mod h1:BtxoFyWECRxE4U/7sNtV5W15zMzWCbyJoFRP3s7yZA0=
 github.com/pascaldekloe/goe v0.0.0-20180627143212-57f6aae5913c/go.mod h1:lzWF7FIEvWOWxwDKqyGYQf6ZUaNfKdP144TG7ZOy1lc=
 github.com/pelletier/go-toml v1.2.0/go.mod h1:5z9KED0ma1S8pY6P1sdut58dfprrGBbd/94hg7ilaic=
-github.com/philhofer/fwd v1.0.0 h1:UbZqGr5Y38ApvM/V/jEljVxwocdweyH+vmYvRPBnbqQ=
-github.com/philhofer/fwd v1.0.0/go.mod h1:gk3iGcWd9+svBvR0sR+KPcfE+RNWozjowpeBVG3ZVNU=
-github.com/philhofer/fwd v1.1.1 h1:GdGcTjf5RNAxwS4QLsiMzJYj5KEvPJD3Abr261yRQXQ=
-github.com/philhofer/fwd v1.1.1/go.mod h1:gk3iGcWd9+svBvR0sR+KPcfE+RNWozjowpeBVG3ZVNU=
 github.com/pierrec/lz4 v2.0.5+incompatible/go.mod h1:pdkljMzZIN41W+lC3N2tnIh5sFi+IEE17M5jbnwPHcY=
 github.com/pkg/browser v0.0.0-20180916011732-0a3d74bf9ce4 h1:49lOXmGaUpV9Fz3gd7TFZY106KVlPVa5jcYD1gaQf98=
 github.com/pkg/browser v0.0.0-20180916011732-0a3d74bf9ce4/go.mod h1:4OwLy04Bl9Ef3GJJCoec+30X3LQs/0/m4HFRt/2LUSA=
@@ -473,10 +469,6 @@ github.com/stretchr/testify v1.5.1 h1:nOGnQDM7FYENwehXlg/kFVnos3rEvtKTjRvOWSzb6H
 github.com/stretchr/testify v1.5.1/go.mod h1:5W2xD1RspED5o8YsWQXVCued0rvSQ+mT+I5cxcmMvtA=
 github.com/subosito/gotenv v1.2.0/go.mod h1:N0PQaV/YGNqwC0u51sEeR/aUtSLEXKX9iv69rRypqCw=
 github.com/tidwall/pretty v0.0.0-20180105212114-65a9db5fad51/go.mod h1:XNkn88O1ChpSDQmQeStsy+sBenx6DDtFZJxhVysOjyk=
-github.com/tinylib/msgp v1.1.2 h1:gWmO7n0Ys2RBEb7GPYB9Ujq8Mk5p2U08lRnmMcGy6BQ=
-github.com/tinylib/msgp v1.1.2/go.mod h1:+d+yLhGm8mzTaHzB+wgMYrodPfmZrzkirds8fDWklFE=
-github.com/tinylib/msgp v1.1.5 h1:2gXmtWueD2HefZHQe1QOy9HVzmFrLOVvsXwXBQ0ayy0=
-github.com/tinylib/msgp v1.1.5/go.mod h1:eQsjooMTnV42mHu917E26IogZ2930nFyBQdofk10Udg=
 github.com/tmc/grpc-websocket-proxy v0.0.0-20190109142713-0ad062ec5ee5/go.mod h1:ncp9v5uamzpCO7NfCPTXjqaC+bZgJeR0sMTm6dMHP7U=
 github.com/ttacon/chalk v0.0.0-20160626202418-22c06c80ed31 h1:OXcKh35JaYsGMRzpvFkLv/MEyPuL49CThT1pZ8aSml4=
 github.com/ttacon/chalk v0.0.0-20160626202418-22c06c80ed31/go.mod h1:onvgF043R+lC5RZ8IT9rBXDaEDnpnw/Cl+HFiw+v/7Q=