diff --git a/server/channels/api4/insights_test.go b/server/channels/api4/insights_test.go
index 9b32844606..bbbd3a1cf7 100644
--- a/server/channels/api4/insights_test.go
+++ b/server/channels/api4/insights_test.go
@@ -22,6 +22,11 @@ func TestGetTopReactionsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
 
 	client := th.Client
@@ -259,6 +264,11 @@ func TestGetTopReactionsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	client := th.Client
 
 	userId := th.BasicUser.Id
@@ -452,6 +462,11 @@ func TestGetTopChannelsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
 
 	client := th.Client
@@ -562,6 +577,11 @@ func TestGetTopChannelsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	client := th.Client
 	userId := th.BasicUser.Id
 
@@ -644,6 +664,11 @@ func TestGetTopThreadsForTeamSince(t *testing.T) {
 	defer th.TearDown()
 	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	th.LoginBasic()
 	client := th.Client
 
@@ -737,6 +762,11 @@ func TestGetTopThreadsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	th.LoginBasic()
 	client := th.Client
 
@@ -867,6 +897,11 @@ func TestGetTopInactiveChannelsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	// delete offtopic, town-square, th.basicchannel channel - which interferes with 'least' active channel results
 	offTopicChannel, appErr := th.App.GetChannelByName(th.Context, "off-topic", th.BasicTeam.Id, false)
 	require.Nil(t, appErr, "Expected nil, didn't receive nil")
@@ -994,6 +1029,11 @@ func TestGetTopDMsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+	th.App.Srv().SetLicense(model.NewTestLicenseSKU(model.LicenseShortSkuProfessional))
+
 	th.ConfigStore.SetReadOnlyFF(false)
 	defer th.ConfigStore.SetReadOnlyFF(true)
 	th.App.UpdateConfig(func(c *model.Config) {
@@ -1121,6 +1161,10 @@ func TestNewTeamMembersSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	th.LoginBasic()
 
 	team := th.CreateTeam()
diff --git a/server/channels/app/channel_test.go b/server/channels/app/channel_test.go
index 19cb1307b5..4968717c4c 100644
--- a/server/channels/app/channel_test.go
+++ b/server/channels/app/channel_test.go
@@ -2482,6 +2482,10 @@ func TestGetTopChannelsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	channel2 := th.CreateChannel(th.Context, th.BasicTeam)
 
 	// add a bot post to ensure it's not counted
@@ -2594,6 +2598,10 @@ func TestGetTopChannelsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	channel2 := th.CreateChannel(th.Context, th.BasicTeam)
 
 	// add a bot post to ensure it's not counted
@@ -2672,6 +2680,10 @@ func TestPostCountsByDuration(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	channel2 := th.CreateChannel(th.Context, th.BasicTeam)
 	channel3 := th.CreatePrivateChannel(th.Context, th.BasicTeam)
 	channel4 := th.CreatePrivateChannel(th.Context, th.BasicTeam)
@@ -2793,6 +2805,10 @@ func TestGetTopInactiveChannelsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	channel2 := th.CreateChannel(th.Context, th.BasicTeam, WithCreateAt(1))
 	channel3 := th.CreateChannel(th.Context, th.BasicTeam, WithCreateAt(1))
 	channel4 := th.CreatePrivateChannel(th.Context, th.BasicTeam, WithCreateAt(1))
@@ -2889,6 +2905,10 @@ func TestGetTopInactiveChannelsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	// delete offtopic, town-square, th.basicchannel channels - which interferes with 'least' active channel results
 	offTopicChannel, appErr := th.App.GetChannelByName(th.Context, "off-topic", th.BasicTeam.Id, false)
 	require.Nil(t, appErr, "Expected nil, didn't receive nil")
diff --git a/server/channels/app/helper_test.go b/server/channels/app/helper_test.go
index 5d05c7e610..d332d6809b 100644
--- a/server/channels/app/helper_test.go
+++ b/server/channels/app/helper_test.go
@@ -41,6 +41,7 @@ type TestHelper struct {
 	LogBuffer         *mlog.Buffer
 	TestLogger        *mlog.Logger
 	IncludeCacheLayer bool
+	ConfigStore       *config.Store
 
 	tempWorkspace string
 }
@@ -96,6 +97,7 @@ func setupTestHelper(dbStore store.Store, enterprise bool, includeCacheLayer boo
 		LogBuffer:         buffer,
 		TestLogger:        testLogger,
 		IncludeCacheLayer: includeCacheLayer,
+		ConfigStore:       configStore,
 	}
 	th.Context.SetLogger(testLogger)
 
diff --git a/server/channels/app/plugin_api_test.go b/server/channels/app/plugin_api_test.go
index ff417a02b2..841611d1f8 100644
--- a/server/channels/app/plugin_api_test.go
+++ b/server/channels/app/plugin_api_test.go
@@ -183,7 +183,7 @@ func TestPluginAPIGetUserPreferences(t *testing.T) {
 	assert.Equal(t, user1.Id, preferences[0].UserId)
 	assert.Equal(t, model.PreferenceCategoryInsights, preferences[0].Category)
 	assert.Equal(t, model.PreferenceNameInsights, preferences[0].Name)
-	assert.Equal(t, "{\"insights_modal_viewed\":true}", preferences[0].Value)
+	assert.Equal(t, "{\"insights_modal_viewed\":false}", preferences[0].Value)
 
 	assert.Equal(t, user1.Id, preferences[1].UserId)
 	assert.Equal(t, model.PreferenceRecommendedNextSteps, preferences[1].Category)
@@ -271,7 +271,7 @@ func TestPluginAPIUpdateUserPreferences(t *testing.T) {
 	assert.Equal(t, user1.Id, preferences[0].UserId)
 	assert.Equal(t, model.PreferenceCategoryInsights, preferences[0].Category)
 	assert.Equal(t, model.PreferenceNameInsights, preferences[0].Name)
-	assert.Equal(t, "{\"insights_modal_viewed\":true}", preferences[0].Value)
+	assert.Equal(t, "{\"insights_modal_viewed\":false}", preferences[0].Value)
 
 	assert.Equal(t, user1.Id, preferences[1].UserId)
 	assert.Equal(t, model.PreferenceRecommendedNextSteps, preferences[1].Category)
diff --git a/server/channels/app/post_test.go b/server/channels/app/post_test.go
index 46d08855c0..7389b4ce63 100644
--- a/server/channels/app/post_test.go
+++ b/server/channels/app/post_test.go
@@ -3033,6 +3033,10 @@ func TestGetTopThreadsForTeamSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	// create a public channel, a private channel
 	channelPublic := th.CreateChannel(th.Context, th.BasicTeam)
 	channelPrivate := th.CreatePrivateChannel(th.Context, th.BasicTeam)
@@ -3105,6 +3109,10 @@ func TestGetTopThreadsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	// create a public channel, a private channel
 	channelPublic := th.CreateChannel(th.Context, th.BasicTeam)
 	channelPrivate := th.CreatePrivateChannel(th.Context, th.BasicTeam)
@@ -3260,6 +3268,8 @@ func TestGetTopDMsForUserSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
 	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
 
 	// users
diff --git a/server/channels/app/reaction_test.go b/server/channels/app/reaction_test.go
index 6add1fc68d..d28d49ebad 100644
--- a/server/channels/app/reaction_test.go
+++ b/server/channels/app/reaction_test.go
@@ -92,6 +92,7 @@ func TestGetTopReactionsForTeamSince(t *testing.T) {
 
 	th.Server.platform.SetConfigReadOnlyFF(false)
 	defer th.Server.platform.SetConfigReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
 
 	userId := th.BasicUser.Id
 	user2Id := th.BasicUser2.Id
@@ -263,6 +264,7 @@ func TestGetTopReactionsForUserSince(t *testing.T) {
 
 	th.Server.platform.SetConfigReadOnlyFF(false)
 	defer th.Server.platform.SetConfigReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
 
 	userId := th.BasicUser.Id
 
diff --git a/server/channels/app/team_test.go b/server/channels/app/team_test.go
index 232a28acb4..c5bc805335 100644
--- a/server/channels/app/team_test.go
+++ b/server/channels/app/team_test.go
@@ -1659,6 +1659,10 @@ func TestGetNewTeamMembersSince(t *testing.T) {
 	th := Setup(t).InitBasic()
 	defer th.TearDown()
 
+	th.ConfigStore.SetReadOnlyFF(false)
+	defer th.ConfigStore.SetReadOnlyFF(true)
+	th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 	team := th.CreateTeam()
 
 	t.Run("counts team members", func(t *testing.T) {
diff --git a/server/channels/app/user_test.go b/server/channels/app/user_test.go
index 00ddd43aae..d62cebb4c9 100644
--- a/server/channels/app/user_test.go
+++ b/server/channels/app/user_test.go
@@ -1808,6 +1808,10 @@ func TestCreateUserWithInitialPreferences(t *testing.T) {
 	defer th.TearDown()
 
 	t.Run("successfully create a user with initial tutorial and recommended steps preferences", func(t *testing.T) {
+		th.ConfigStore.SetReadOnlyFF(false)
+		defer th.ConfigStore.SetReadOnlyFF(true)
+		th.App.UpdateConfig(func(cfg *model.Config) { cfg.FeatureFlags.InsightsEnabled = true })
+
 		testUser := th.CreateUser()
 		defer th.App.PermanentDeleteUser(th.Context, testUser)
 
diff --git a/server/public/model/feature_flags.go b/server/public/model/feature_flags.go
index a5959b4ff4..bbf1342879 100644
--- a/server/public/model/feature_flags.go
+++ b/server/public/model/feature_flags.go
@@ -87,7 +87,7 @@ func (f *FeatureFlags) SetDefaults() {
 	f.BoardsDataRetention = false
 	f.NormalizeLdapDNs = false
 	f.GraphQL = false
-	f.InsightsEnabled = true
+	f.InsightsEnabled = false
 	f.CommandPalette = false
 	f.CallsEnabled = true
 	f.SendWelcomePost = true