diff --git a/README.md b/README.md
index ffb42247c3..b5c92aec38 100644
--- a/README.md
+++ b/README.md
@@ -4,9 +4,11 @@ Mattermost (Preview)
Team Communication Service
Version 0.40
-**What matters most to your team?**
+What matters most to your team?
+===============================
-Words have power. We built Mattermost for teams who use words to shape the future.
+Words have power.
+We built Mattermost for teams who use words to shape the future.
The words you choose are up to you.
*- SpinPunch*