diff --git a/.github/workflows/e2e-fulltests-ci.yml b/.github/workflows/e2e-fulltests-ci.yml
index f5dace9131..3319036a8f 100644
--- a/.github/workflows/e2e-fulltests-ci.yml
+++ b/.github/workflows/e2e-fulltests-ci.yml
@@ -56,7 +56,8 @@ jobs:
       server_uppercase: "${{ steps.generate.outputs.server_uppercase }}" # Required for license selection
       SERVER: "${{ steps.generate.outputs.SERVER }}"
       ENABLED_DOCKER_SERVICES: "${{ steps.generate.outputs.ENABLED_DOCKER_SERVICES }}"
-      TEST_FILTER: "${{ steps.generate.outputs.TEST_FILTER }}"
+      TEST_FILTER_CYPRESS: "${{ steps.generate.outputs.TEST_FILTER_CYPRESS }}"
+      TEST_FILTER_PLAYWRIGHT: "tests/ --project=chrome" # Note: Run on chrome but eventually will enable to all projects which include firefox and ipad.
       BUILD_ID: "${{ steps.generate.outputs.BUILD_ID }}"
       TM4J_ENABLE: "${{ steps.generate.outputs.TM4J_ENABLE }}"
       REPORT_TYPE: "${{ steps.generate.outputs.REPORT_TYPE }}"
@@ -72,17 +73,17 @@ jobs:
       ROLLING_RELEASE_FROM_TAG: "${{ inputs.ROLLING_RELEASE_FROM_TAG }}"
       AUTOMATION_DASHBOARD_URL: "${{ secrets.MM_E2E_AUTOMATION_DASHBOARD_URL }}"
       # We could exclude the @smoke group for PRs, but then we wouldn't have it in the report
-      TEST_FILTER_PR: >-
+      TEST_FILTER_CYPRESS_PR: >-
         --stage="@prod"
         --excludeGroup="@te_only,@cloud_only,@high_availability"
         --sortFirst="@compliance_export,@elasticsearch,@ldap_group,@ldap"
         --sortLast="@saml,@keycloak,@plugin,@plugins_uninstall,@mfa,@license_removal"
-      TEST_FILTER_PROD_ONPREM: >-
+      TEST_FILTER_CYPRESS_PROD_ONPREM: >-
         --stage="@prod"
         --excludeGroup="@te_only,@cloud_only,@high_availability"
         --sortFirst="@compliance_export,@elasticsearch,@ldap_group,@ldap,@playbooks"
         --sortLast="@saml,@keycloak,@plugin,@plugins_uninstall,@mfa,@license_removal"
-      TEST_FILTER_PROD_CLOUD: >-
+      TEST_FILTER_CYPRESS_PROD_CLOUD: >-
         --stage="@prod"
         --excludeGroup="@not_cloud,@cloud_trial,@e20_only,@te_only,@high_availability,@license_removal"
         --sortFirst="@compliance_export,@elasticsearch,@ldap_group,@ldap,@playbooks"
@@ -114,7 +115,7 @@ jobs:
               SERVER_IMAGE_ORG=mattermostdevelopment
               BUILD_ID_SUFFIX="${REPORT_TYPE@L}-${SERVER}-ent"
               WORKERS_NUMBER=20
-              TEST_FILTER="$TEST_FILTER_PR"
+              TEST_FILTER_CYPRESS="$TEST_FILTER_CYPRESS_PR"
               COMPUTED_REPORT_TYPE="${REPORT_TYPE}"
               ### Run sanity assertions after variable generations
               [ "$REF" = "${_COMMIT_SHA_COMPUTED}" ]             # 'inputs.ref' must be a full commit hash, and the commit must exist
@@ -123,7 +124,7 @@ jobs:
             MASTER | MASTER_UNSTABLE | CLOUD | CLOUD_UNSTABLE)
               ### Populate support variables
               _IS_TEST_UNSTABLE=$(sed -n -E 's/^.*(UNSTABLE).*$/\1/p' <<< "$REPORT_TYPE") # The variable's value is 'UNSTABLE' if report type is for unstable tests, otherwise it's empty
-              _TEST_FILTER_VARIABLE="TEST_FILTER_PROD_${SERVER@U}"
+              _TEST_FILTER_CYPRESS_VARIABLE="TEST_FILTER_CYPRESS_PROD_${SERVER@U}"
               ### For ref and image tag generation: ignore 'inputs.ref', and use master branch directly. Note that 'COMMIT_SHA' will be used for reporting the test result, and for checking out the testing scripts and test cases
               COMMIT_SHA="$(git rev-parse --verify origin/master)"
               BRANCH=master
@@ -132,13 +133,13 @@ jobs:
               BUILD_ID_SUFFIX="${_IS_TEST_UNSTABLE:+unstable-}daily-${SERVER}-ent"
               BUILD_ID_SUFFIX_IN_STATUS_CHECK=true
               WORKERS_NUMBER=10   # Daily tests are not time critical, and it's more efficient to run on fewer workers
-              TEST_FILTER="${!_TEST_FILTER_VARIABLE} ${_IS_TEST_UNSTABLE:+--invert}"
+              TEST_FILTER_CYPRESS="${!_TEST_FILTER_CYPRESS_VARIABLE} ${_IS_TEST_UNSTABLE:+--invert}"
               TM4J_ENABLE=true
               COMPUTED_REPORT_TYPE="${REPORT_TYPE}"
               ;;
             RELEASE | RELEASE_CLOUD)
               ### Populate support variables
-              _TEST_FILTER_VARIABLE="TEST_FILTER_PROD_${SERVER@U}"
+              _TEST_FILTER_CYPRESS_VARIABLE="TEST_FILTER_CYPRESS_PROD_${SERVER@U}"
               ### For ref and image tag generation: assume the 'inputs.ref' is a tag, and use the first two digits to construct the branch name
               COMMIT_SHA="$(git rev-parse --verify HEAD)"
               BRANCH=$(sed -E "s/v([0-9]+)\.([0-9]+)\..+$/release-\1.\2/g" <<<$REF)
@@ -147,7 +148,7 @@ jobs:
               BUILD_ID_SUFFIX="release-${SERVER}-ent"
               BUILD_ID_SUFFIX_IN_STATUS_CHECK=true
               WORKERS_NUMBER=20
-              TEST_FILTER="${!_TEST_FILTER_VARIABLE}"
+              TEST_FILTER_CYPRESS="${!_TEST_FILTER_CYPRESS_VARIABLE}"
               TM4J_ENABLE=true
               COMPUTED_REPORT_TYPE=RELEASE
               ### Run sanity assertions after variable generations
@@ -179,7 +180,7 @@ jobs:
           echo "ENABLED_DOCKER_SERVICES=postgres inbucket minio openldap elasticsearch keycloak" >> $GITHUB_OUTPUT
           echo "status_check_context=E2E Tests/test${BUILD_ID_SUFFIX_IN_STATUS_CHECK:+-$BUILD_ID_SUFFIX}${MM_ENV:+/$MM_ENV_HASH}" >> $GITHUB_OUTPUT
           echo "workers_number=${WORKERS_NUMBER}" >> $GITHUB_OUTPUT
-          echo "TEST_FILTER=${TEST_FILTER}" >> $GITHUB_OUTPUT
+          echo "TEST_FILTER_CYPRESS=${TEST_FILTER_CYPRESS}" >> $GITHUB_OUTPUT
           echo "TM4J_ENABLE=${TM4J_ENABLE:-}" >> $GITHUB_OUTPUT
           echo "REPORT_TYPE=${COMPUTED_REPORT_TYPE}" >> $GITHUB_OUTPUT
           echo "ROLLING_RELEASE_commit_sha=${ROLLING_RELEASE_COMMIT_SHA}" >> $GITHUB_OUTPUT
@@ -199,13 +200,13 @@ jobs:
             gh issue -R "${{ github.repository }}" comment "$PR_NUMBER" --body-file - <<EOF
           E2E test run is starting for commit \`${COMMIT_SHA}\`${MM_ENV:+, with \`MM_ENV=$MM_ENV\`}.
           You can check its progress by either:
-          - Looking at the corresponding commit status, which will be available in a few moments: \`${STATUS_CHECK_CONTEXT}\`.
+          - Looking at the corresponding commit statuses: \`${STATUS_CHECK_CONTEXT}\` and \`${STATUS_CHECK_CONTEXT}-playwright\`.
           - Looking at the [E2E test's Workflow Run]($WORKFLOW_RUN_URL), with Run ID \`${{ github.run_id }}\`.
-          - Looking at the [E2E test's Cycle on the Automation Dashboard]($CYCLE_URL).
+          - Looking at the [E2E test's Cycle on the Automation Dashboard]($CYCLE_URL). (Cypress only)
           EOF
           fi
 
-  e2e-fulltest:
+  e2e-fulltest-cypress:
     needs:
       - generate-test-variables
     uses: ./.github/workflows/e2e-tests-ci-template.yml
@@ -223,7 +224,7 @@ jobs:
       SERVER: "${{ needs.generate-test-variables.outputs.SERVER }}"
       SERVER_IMAGE: "${{ needs.generate-test-variables.outputs.SERVER_IMAGE }}"
       ENABLED_DOCKER_SERVICES: "${{ needs.generate-test-variables.outputs.ENABLED_DOCKER_SERVICES }}"
-      TEST_FILTER: "${{ needs.generate-test-variables.outputs.TEST_FILTER }}"
+      TEST_FILTER: "${{ needs.generate-test-variables.outputs.TEST_FILTER_CYPRESS }}"
       MM_ENV: "${{ inputs.MM_ENV || '' }}"
       BRANCH: "${{ needs.generate-test-variables.outputs.BRANCH }}"
       BUILD_ID: "${{ needs.generate-test-variables.outputs.BUILD_ID }}"
@@ -241,12 +242,45 @@ jobs:
       CWS_URL: "${{ needs.generate-test-variables.outputs.SERVER == 'cloud' && secrets.MM_E2E_CWS_URL || '' }}"
       CWS_EXTRA_HTTP_HEADERS: "${{ needs.generate-test-variables.outputs.SERVER == 'cloud' && secrets.MM_E2E_CWS_EXTRA_HTTP_HEADERS || '' }}"
 
+  e2e-fulltest-playwright:
+    needs:
+      - generate-test-variables
+    uses: ./.github/workflows/e2e-tests-ci-template.yml
+    strategy:
+      matrix:
+        type:
+        - name: PR
+    with:
+      commit_sha: "${{ needs.generate-test-variables.outputs.commit_sha }}"
+      status_check_context: "${{ needs.generate-test-variables.outputs.status_check_context }}-playwright"
+      workers_number: "1"
+      testcase_failure_fatal: false # NB: do not enable until Playwright test stability is reached
+      run_preflight_checks: false
+      enable_reporting: true
+      SERVER: "${{ needs.generate-test-variables.outputs.SERVER }}"
+      SERVER_IMAGE: "${{ needs.generate-test-variables.outputs.SERVER_IMAGE }}"
+      TEST: playwright
+      TEST_FILTER: "${{ needs.generate-test-variables.outputs.TEST_FILTER_PLAYWRIGHT }}"
+      MM_ENV: "${{ inputs.MM_ENV || '' }}"
+      BRANCH: "${{ needs.generate-test-variables.outputs.BRANCH }}"
+      BUILD_ID: "${{ needs.generate-test-variables.outputs.BUILD_ID }}"
+      REPORT_TYPE: "${{ needs.generate-test-variables.outputs.REPORT_TYPE }}"
+      ROLLING_RELEASE_commit_sha: "${{ needs.generate-test-variables.outputs.ROLLING_RELEASE_commit_sha }}"
+      ROLLING_RELEASE_SERVER_IMAGE: "${{ needs.generate-test-variables.outputs.ROLLING_RELEASE_SERVER_IMAGE }}"
+    secrets:
+      MM_LICENSE: "${{ secrets[format('MM_E2E_TEST_LICENSE_{0}_ENT', needs.generate-test-variables.outputs.server_uppercase)] }}"
+      PUSH_NOTIFICATION_SERVER: "${{ secrets.MM_E2E_PUSH_NOTIFICATION_SERVER }}"
+      REPORT_WEBHOOK_URL: "${{ secrets.MM_E2E_REPORT_WEBHOOK_URL }}"
+      CWS_URL: "${{ needs.generate-test-variables.outputs.SERVER == 'cloud' && secrets.MM_E2E_CWS_URL || '' }}"
+      CWS_EXTRA_HTTP_HEADERS: "${{ needs.generate-test-variables.outputs.SERVER == 'cloud' && secrets.MM_E2E_CWS_EXTRA_HTTP_HEADERS || '' }}"
+
   notify-user:
     runs-on: ubuntu-latest
     if: always()
     needs:
       - generate-test-variables
-      - e2e-fulltest
+      - e2e-fulltest-cypress
+      - e2e-fulltest-playwright
     permissions:
       issues: write
       pull-requests: write
@@ -267,7 +301,9 @@ jobs:
           if [ -n "$PR_NUMBER" ]; then
             gh issue -R "${{ github.repository }}" comment "$PR_NUMBER" --body-file - <<EOF
           E2E test has completed for commit \`${COMMIT_SHA}\`${MM_ENV:+, with \`MM_ENV=$MM_ENV\`}.
-          You can check its result on the [Automation Dashboard]($CYCLE_URL), or by checking out the status check named \`${STATUS_CHECK_CONTEXT}\` in this PR.
-          The run summary artifact is available in the corresponding [Workflow Run]($WORKFLOW_RUN_URL).
+          Results summary:
+          - Cypress pass rate: ${{ needs.e2e-fulltest-cypress.outputs.pass_rate || 'unknown' }} (see [Automation Dashboard]($CYCLE_URL) and commit status check \`${STATUS_CHECK_CONTEXT}\`)
+          - Playwright pass rate: ${{ needs.e2e-fulltest-playwright.outputs.pass_rate || 'unknown' }} (see commit status check \`${STATUS_CHECK_CONTEXT}-playwright\`)
+          The run summary artifacts are available in the corresponding [Workflow Run]($WORKFLOW_RUN_URL).
           EOF
           fi
diff --git a/.github/workflows/e2e-tests-ci-template.yml b/.github/workflows/e2e-tests-ci-template.yml
index b7c9cfe196..92e341b628 100644
--- a/.github/workflows/e2e-tests-ci-template.yml
+++ b/.github/workflows/e2e-tests-ci-template.yml
@@ -40,6 +40,10 @@ on:
       ENABLED_DOCKER_SERVICES:
         type: string
         required: false
+      TEST: # Valid values are: cypress, playwright
+        type: string
+        required: false
+        default: "cypress"
       TEST_FILTER:
         type: string
         required: false
@@ -80,6 +84,15 @@ on:
         required: false
       CWS_EXTRA_HTTP_HEADERS:
         required: false
+    outputs:
+      passed:
+        value: "${{ jobs.report.outputs.passed }}"
+      failed:
+        value: "${{ jobs.report.outputs.failed }}"
+      failed_expected:
+        value: "${{ jobs.report.outputs.failed_expected }}"
+      pass_rate:
+        value: "${{ jobs.report.outputs.pass_rate }}"
 
 jobs:
   update-initial-status:
@@ -190,6 +203,7 @@ jobs:
         shell: bash
     outputs:
       workers: "${{ steps.generate.outputs.workers }}"
+      node-cache-dependency-path: "${{ steps.generate.outputs.node-cache-dependency-path }}"
     steps:
       - name: ci/checkout-repo
         uses: actions/checkout@b4ffde65f46336ab88eb53be808477a3936bae11 # v4.1.1
@@ -200,14 +214,16 @@ jobs:
         id: generate
         env:
           WORKERS: ${{ inputs.workers_number }}
+          TEST: ${{ inputs.TEST }}
         run: |
           [ "$WORKERS" -gt "0" ] # Assert that the workers number is an integer greater than 0
           echo "workers="$(jq --slurp --compact-output '[range('"$WORKERS"')] | map(tostring)' /dev/null) >> $GITHUB_OUTPUT
+          echo "node-cache-dependency-path=e2e-tests/${TEST}/package-lock.json" >> $GITHUB_OUTPUT
 
   generate-test-cycle:
     runs-on: ubuntu-latest
     needs:
-      - update-initial-status
+      - generate-build-variables
     defaults:
       run:
         shell: bash
@@ -226,7 +242,7 @@ jobs:
         with:
           node-version-file: ".nvmrc"
           cache: npm
-          cache-dependency-path: "e2e-tests/cypress/package-lock.json"
+          cache-dependency-path: "e2e-tests/cypress/package-lock.json" # NB: the generate-cycle script is cypress-specific operation for now
       - name: ci/e2e-test-gencycle
         id: e2e-test-gencycle
         env:
@@ -234,6 +250,7 @@ jobs:
           AUTOMATION_DASHBOARD_TOKEN: "${{ secrets.AUTOMATION_DASHBOARD_TOKEN }}"
           BRANCH: "${{ inputs.BRANCH }}"
           BUILD_ID: "${{ inputs.BUILD_ID }}"
+          TEST: "${{ inputs.TEST }}"
           TEST_FILTER: "${{ inputs.TEST_FILTER }}"
         run: |
           set -e -o pipefail
@@ -280,6 +297,7 @@ jobs:
       SERVER_IMAGE: "${{ inputs.SERVER_IMAGE }}"
       MM_LICENSE: "${{ secrets.MM_LICENSE }}"
       ENABLED_DOCKER_SERVICES: "${{ inputs.ENABLED_DOCKER_SERVICES }}"
+      TEST: "${{ inputs.TEST }}"
       TEST_FILTER: "${{ inputs.TEST_FILTER }}"
       MM_ENV: "${{ inputs.MM_ENV }}"
       BRANCH: "${{ inputs.BRANCH }}"
@@ -311,13 +329,13 @@ jobs:
         with:
           node-version-file: ".nvmrc"
           cache: npm
-          cache-dependency-path: "e2e-tests/cypress/package-lock.json"
+          cache-dependency-path: ${{ needs.generate-build-variables.outputs.node-cache-dependency-path }}
       - name: ci/e2e-test
         run: |
           make cloud-init
           if [ -n "$ROLLING_RELEASE_SERVER_IMAGE" ]; then
             echo "RollingRelease: checking out E2E test cases from revision ${ROLLING_RELEASE_COMMIT_SHA}, for initial smoketest"
-            git checkout "${ROLLING_RELEASE_COMMIT_SHA}" -- cypress/ && git status
+            git checkout "${ROLLING_RELEASE_COMMIT_SHA}" -- "${TEST}/" && git status
             (
             echo "RollingRelease: running initial smoketest against image $ROLLING_RELEASE_SERVER_IMAGE"
             export SERVER_IMAGE="$ROLLING_RELEASE_SERVER_IMAGE"
@@ -326,12 +344,12 @@ jobs:
             make
             )
             echo "RollingRelease: asserting smoketest result has zero failures."
-            FAILURES=$(find cypress/results -name '*.json' | xargs -l jq -r '.stats.failures' | jq -s add)
+            FAILURES=$(jq -r '.failed' "${TEST}/results/summary.json")
             if [ "$FAILURES" -ne "0" ]; then
               echo "RollingRelease: initial smoketest for rolling release E2E run has nonzero ($FAILURES) failures. Aborting test run." >&2
               exit 1
             fi
-            rm -rfv cypress/results
+            rm -rfv "${TEST}/{results,logs}"
             echo "RollingRelease: reset the E2E test cases to the revision to test"
             git reset --hard HEAD && git status
             echo "RollingRelease: smoketest completed. Starting full E2E tests."
@@ -340,11 +358,12 @@ jobs:
           make cloud-teardown
       - name: ci/e2e-test-store-results
         uses: actions/upload-artifact@5d5d22a31266ced268874388b861e4b58bb5c2f3 # v4.3.1
+        if: always()
         with:
-          name: e2e-test-results-${{ matrix.os }}-${{ matrix.worker_index }}
+          name: e2e-test-results-${{ inputs.TEST }}-${{ matrix.os }}-${{ matrix.worker_index }}
           path: |
-            e2e-tests/cypress/logs/
-            e2e-tests/cypress/results/
+            e2e-tests/${{ inputs.TEST }}/logs/
+            e2e-tests/${{ inputs.TEST }}/results/
           retention-days: 1
 
   report:
@@ -357,10 +376,11 @@ jobs:
         shell: bash
         working-directory: e2e-tests
     outputs:
-      successes: "${{ steps.calculate-results.outputs.successes }}"
-      failures: "${{ steps.calculate-results.outputs.failures }}"
-      failures_expected: "${{ steps.calculate-results.outputs.failures_expected }}"
-      total_specs: "${{ steps.calculate-results.outputs.total_specs }}"
+      passed: "${{ steps.calculate-results.outputs.passed }}"
+      failed: "${{ steps.calculate-results.outputs.failed }}"
+      failed_expected: "${{ steps.calculate-results.outputs.failed_expected }}"
+      pass_rate: "${{ steps.calculate-results.outputs.pass_rate }}"
+      commit_status_message: "${{ steps.calculate-results.outputs.commit_status_message }}"
     steps:
       - name: ci/checkout-repo
         uses: actions/checkout@b4ffde65f46336ab88eb53be808477a3936bae11 # v4.1.1
@@ -370,15 +390,15 @@ jobs:
       - name: ci/download-artifacts
         uses: actions/download-artifact@eaceaf801fd36c7dee90939fad912460b18a1ffe # v4.1.2
         with:
-          path: e2e-tests/cypress/
+          path: e2e-tests/${{ inputs.TEST }}/
           merge-multiple: true
       - name: ci/upload-report-global
         uses: actions/upload-artifact@5d5d22a31266ced268874388b861e4b58bb5c2f3 # v4.3.1
         with:
-          name: e2e-test-results
+          name: e2e-test-results-${{ inputs.TEST }}
           path: |
-            e2e-tests/cypress/logs/
-            e2e-tests/cypress/results/
+            e2e-tests/${{ inputs.TEST }}/logs/
+            e2e-tests/${{ inputs.TEST }}/results/
       - name: ci/setup-node
         if: "${{ inputs.enable_reporting }}"
         uses: actions/setup-node@60edb5dd545a775178f52524783378180af0d1f8 # v4.0.2
@@ -386,11 +406,12 @@ jobs:
         with:
           node-version-file: ".nvmrc"
           cache: npm
-          cache-dependency-path: "e2e-tests/cypress/package-lock.json"
+          cache-dependency-path: ${{ needs.generate-build-variables.outputs.node-cache-dependency-path }}
       - name: ci/publish-report
         if: "${{ inputs.enable_reporting }}"
         env:
           TYPE: "${{ inputs.REPORT_TYPE }}"
+          TEST: "${{ inputs.TEST }}"
           SERVER: "${{ inputs.SERVER }}"
           SERVER_IMAGE: "${{ inputs.SERVER_IMAGE }}"
           AUTOMATION_DASHBOARD_URL: "${{ secrets.AUTOMATION_DASHBOARD_URL }}"
@@ -407,38 +428,43 @@ jobs:
         if: "${{ inputs.enable_reporting }}"
         uses: actions/upload-artifact@5d5d22a31266ced268874388b861e4b58bb5c2f3 # v4.3.1
         with:
-          name: e2e-test-results
+          name: e2e-test-results-${{ inputs.TEST }}
           path: |
-            e2e-tests/cypress/logs/
-            e2e-tests/cypress/results/
+            e2e-tests/${{ inputs.TEST }}/logs/
+            e2e-tests/${{ inputs.TEST }}/results/
           overwrite: true
       - name: ci/report-calculate-results
         id: calculate-results
         env:
-          AD_CYCLE_FILE: "cypress/results/ad_cycle.json"
+          TEST: "${{ inputs.TEST }}"
         run: |
+          AD_CYCLE_FILE="${TEST}/results/ad_cycle.json"
           if [ -f "$AD_CYCLE_FILE" ]; then
             # Prefer using the Automation Dashboard's results to calculate failures
-            SUCCESSES=$(jq -r .pass "$AD_CYCLE_FILE")
-            FAILURES=$(jq -r .fail "$AD_CYCLE_FILE")
-            FAILURES_EXPECTED=$(jq -r ".known + .flaky + .skipped" "$AD_CYCLE_FILE")
+            export PASSED=$(jq -r .pass "$AD_CYCLE_FILE")
+            export FAILED=$(jq -r .fail "$AD_CYCLE_FILE")
+            export FAILED_EXPECTED=$(jq -r ".known + .flaky + .skipped" "$AD_CYCLE_FILE")
           else
-            # Otherwise, utilize the test specs to calculate the failures
-            SUCCESSES=$(find cypress/results/mochawesome-report/json/tests/ -name '*.json' | xargs -l jq -r '.stats.passes' | jq -s add)
-            FAILURES=$(find cypress/results/mochawesome-report/json/tests/ -name '*.json' | xargs -l jq -r '.stats.failures' | jq -s add)
-            FAILURES_EXPECTED="0"
+            # Otherwise, utilize summary.json to calculate the failures
+            # NB: in this job, this file only makes sense if a single worker is used, as with Playwright
+            export PASSED=$(jq '.passed' "${TEST}/results/summary.json")
+            export FAILED=$(jq '.failed' "${TEST}/results/summary.json")
+            export FAILED_EXPECTED=$(jq '.failed_expected' "${TEST}/results/summary.json")
           fi
-          TOTAL_SPECS=$(( FAILURES + SUCCESSES ))
-          echo "successes=${SUCCESSES:?}" >> $GITHUB_OUTPUT
-          echo "failures=${FAILURES:?}" >> $GITHUB_OUTPUT
-          echo "failures_expected=${FAILURES_EXPECTED:?}" >> $GITHUB_OUTPUT
-          echo "total_specs=${TOTAL_SPECS:?}" >> $GITHUB_OUTPUT
-          echo "Cypress run completed:  ${SUCCESSES}/${TOTAL_SPECS} passing specs (plus ${FAILURES_EXPECTED} unrelated failures)"
+          export TOTAL_SPECS=$(( PASSED + FAILED ))
+          export PASS_RATE=$(jq -r '100 * (env.PASSED | tonumber) / (env.TOTAL_SPECS | tonumber)' <<<'{}' | xargs -l printf '%.2f')
+          export COMMIT_STATUS_MESSAGE="Completed with pass rate: ${PASS_RATE}% (plus ${FAILED_EXPECTED} unrelated failures)"
+          echo "passed=${PASSED:?}" >> $GITHUB_OUTPUT
+          echo "failed=${FAILED:?}" >> $GITHUB_OUTPUT
+          echo "failed_expected=${FAILED_EXPECTED:?}" >> $GITHUB_OUTPUT
+          echo "pass_rate=${PASS_RATE:?}%" >> $GITHUB_OUTPUT
+          echo "commit_status_message=${COMMIT_STATUS_MESSAGE:?}" >> $GITHUB_OUTPUT
+          echo "$COMMIT_STATUS_MESSAGE"
       - name: ci/e2e-test-assert-results
         if: "${{ inputs.testcase_failure_fatal }}"
         run: |
           # Assert that the run contained 0 failures
-          [ "${{ steps.calculate-results.outputs.failures }}" = "0" ]
+          [ "${{ steps.calculate-results.outputs.failed }}" = "0" ]
 
   update-failure-final-status:
     runs-on: ubuntu-latest
@@ -455,8 +481,7 @@ jobs:
           repository_full_name: ${{ github.repository }}
           commit_sha: ${{ inputs.commit_sha }}
           context: ${{ inputs.status_check_context }}
-          description: |
-            Completed: ${{ needs.report.outputs.successes }}/${{ needs.report.outputs.total_specs }} passing specs (plus ${{ needs.report.outputs.failures_expected }} unrelated failures)
+          description: ${{ needs.report.outputs.commit_status_message || 'Error during test execution' }}
           status: failure
           target_url: "${{ needs.generate-test-cycle.outputs.status_check_url }}"
 
@@ -475,7 +500,6 @@ jobs:
           repository_full_name: ${{ github.repository }}
           commit_sha: ${{ inputs.commit_sha }}
           context: ${{ inputs.status_check_context }}
-          description: |
-            Completed: ${{ needs.report.outputs.successes }}/${{ needs.report.outputs.total_specs }} passing specs (plus ${{ needs.report.outputs.failures_expected }} unrelated failures)
+          description: ${{ needs.report.outputs.commit_status_message || 'Error during test execution' }}
           status: success
           target_url: "${{ needs.generate-test-cycle.outputs.status_check_url }}"
diff --git a/.gitignore b/.gitignore
index c56cb15610..8af02c68bf 100644
--- a/.gitignore
+++ b/.gitignore
@@ -39,6 +39,7 @@ e2e-tests/playwright/node_modules
 e2e-tests/playwright/playwright-report
 e2e-tests/playwright/storage_state
 e2e-tests/playwright/test-results
+e2e-tests/playwright/results
 e2e-tests/playwright/tests/**/*-darwin.png
 e2e-tests/playwright/tests/**/*-window.png
 e2e-tests/playwright/tests/accessibility/**/*-snapshots
@@ -155,4 +156,4 @@ docker-compose.override.yaml
 
 ## Notice Folders
 .notice/
-.notice-work/
\ No newline at end of file
+.notice-work/
diff --git a/e2e-tests/.ci/.e2erc b/e2e-tests/.ci/.e2erc
index fed1ea8653..152eda4bf3 100644
--- a/e2e-tests/.ci/.e2erc
+++ b/e2e-tests/.ci/.e2erc
@@ -90,10 +90,17 @@ export BROWSER_DEFAULT="chrome"
 export SERVER_DEFAULT="onprem"
 export TEST_DEFAULT="cypress"
 export ENABLED_DOCKER_SERVICES_DEFAULT="postgres inbucket"
-export TEST_FILTER_DEFAULT='--stage=@prod --group=@smoke'
 export BRANCH_DEFAULT=$(git branch --show-current || echo -n "unknown")
 export BUILD_ID_DEFAULT=$(date +%s)
 export CI_BASE_URL_DEFAULT="localhost"
+# Test tool default overrides
+case "${TEST:-$TEST_DEFAULT}" in
+  cypress )
+    export TEST_FILTER_DEFAULT='--stage=@prod --group=@smoke' ;;
+  playwright )
+    export TEST_FILTER_DEFAULT='tests/functional/system_console/system_users/actions.spec.ts --project=chrome' ;;
+  * )
+esac
 # OS specific defaults overrides
 case $MME2E_OSTYPE in
   darwin )
diff --git a/e2e-tests/.ci/dashboard.generate_test_cycle.sh b/e2e-tests/.ci/dashboard.generate_test_cycle.sh
index 603f3edeac..1f0b91fbc2 100644
--- a/e2e-tests/.ci/dashboard.generate_test_cycle.sh
+++ b/e2e-tests/.ci/dashboard.generate_test_cycle.sh
@@ -3,13 +3,16 @@ set -e -u -o pipefail
 cd "$(dirname "$0")"
 . .e2erc
 
-mme2e_log "Loading variables from .env.cypress"
-if ! [ -f .env.cypress ]; then
-  mme2e_log "Error: .env.cypress is required to exist, for the test cycle to be generated. Aborting." >&2
+TEST_ENV_FILE=".env.$TEST"
+
+mme2e_log "Loading variables from $TEST_ENV_FILE"
+if ! [ -f "$TEST_ENV_FILE" ]; then
+  mme2e_log "Error: $TEST_ENV_FILE is required to exist, for the test cycle to be generated. Aborting." >&2
   exit 1
 fi
 set -a
-. .env.cypress
+# shellcheck disable=SC1090
+. "$TEST_ENV_FILE"
 
 if [ -z "${AUTOMATION_DASHBOARD_URL:-}" ]; then
   mme2e_log "AUTOMATION_DASHBOARD_URL is unset. Skipping test cycle generation."
@@ -17,7 +20,7 @@ if [ -z "${AUTOMATION_DASHBOARD_URL:-}" ]; then
 fi
 
 mme2e_log "Generating the test cycle on the Automation Dashboard"
-cd ../cypress
+cd "../$TEST"
 npm i
 # shellcheck disable=SC2086
 exec node --trace-warnings generate_test_cycle.js $TEST_FILTER
diff --git a/e2e-tests/.ci/report.collect.sh b/e2e-tests/.ci/report.collect.sh
index 1a9e5198f7..85cc2ef7ab 100755
--- a/e2e-tests/.ci/report.collect.sh
+++ b/e2e-tests/.ci/report.collect.sh
@@ -8,8 +8,8 @@ set -e -u -o pipefail
 cd "$(dirname "$0")"
 . .e2erc
 
-# The collected data will be written to the "e2e-tests/cypress/results/" directory
-cd ../cypress/
+# The collected data will be written to the "e2e-tests/$TEST/results/" directory
+cd "../$TEST/"
 if [ ! -d "results/" ]; then
   mme2e_log "Error: 'results/' directory does not exist. Aborting report data collection." >&2
   exit 1
diff --git a/e2e-tests/.ci/report.publish.sh b/e2e-tests/.ci/report.publish.sh
index 4fc4dc045e..31e7076c57 100755
--- a/e2e-tests/.ci/report.publish.sh
+++ b/e2e-tests/.ci/report.publish.sh
@@ -24,7 +24,7 @@ if [ "$TYPE" = "PR" ]; then
 fi
 
 # Env vars used during the test. Their values will be included in the report
-: ${TEST:?} # See E2E tests' readme; usually set to 'cypress'
+: ${TEST:?} # See E2E tests' readme
 : ${BRANCH:?} # May be either a ref, a commit hash, or 'server-pr-PR_NUMBER' (if TYPE=PR)
 : ${BUILD_ID:?}
 : ${SERVER:?} # May be either 'onprem' or 'cloud'
@@ -89,11 +89,23 @@ if [ -n "${AWS_S3_BUCKET:-}" ]; then
   mme2e_log "S3 report upload enabled."
 fi
 
-cd ../cypress/
+# Double check that the "results/" subdirectory to collect report informations from exists
+cd "../${TEST}/"
 if [ ! -d "results/" ]; then
-  mme2e_log "Error: 'results/' directory does not exist. Aborting report generation." >&2
+  mme2e_log "Error: 'results/' directory does not exist. Aborting report data collection." >&2
   exit 1
 fi
 
-npm i
-node save_report.js
+case "$TEST" in
+  cypress)
+    npm i
+    node save_report.js
+    ;;
+  playwright)
+    if [ -n "$WEBHOOK_URL" ]; then
+      PLAYWRIGHT_SKIP_BROWSER_DOWNLOAD=1 npm i
+      # Utilize environment data and report files to generate the webhook body
+      ./report.webhookgen.js | curl -X POST -fsSL -H 'Content-Type: application/json' -d @- "$WEBHOOK_URL"
+    fi
+    ;;
+esac
diff --git a/e2e-tests/.ci/server.generate.sh b/e2e-tests/.ci/server.generate.sh
index b64ee64e44..c6280e5a41 100755
--- a/e2e-tests/.ci/server.generate.sh
+++ b/e2e-tests/.ci/server.generate.sh
@@ -224,6 +224,7 @@ $(if mme2e_is_token_in_list "playwright" "$ENABLED_DOCKER_SERVICES"; then
       - "./.env.playwright"
     environment:
       CI: "true"
+      PLAYWRIGHT_SKIP_BROWSER_GC: 1
       PW_BASE_URL: http://localhost:8065
       PW_ADMIN_USERNAME: sysadmin
       PW_ADMIN_PASSWORD: Sys@dmin-sample1
diff --git a/e2e-tests/.ci/server.run_cypress.sh b/e2e-tests/.ci/server.run_cypress.sh
index 36d6deb51c..8e5ed7598c 100755
--- a/e2e-tests/.ci/server.run_cypress.sh
+++ b/e2e-tests/.ci/server.run_cypress.sh
@@ -1,4 +1,5 @@
 #!/bin/bash
+# shellcheck disable=SC2038
 set -e -u -o pipefail
 cd "$(dirname "$0")"
 . .e2erc
@@ -40,5 +41,14 @@ else
   ${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- cypress node run_tests.js $TEST_FILTER | tee "../cypress/logs/${LOGFILE_SUFFIX}_cypress.log"
 fi
 
+# Collect run results
+cat > ../cypress/results/summary.json <<EOF
+{
+  "passed": $(find ../cypress/results/mochawesome-report/json/tests/ -name '*.json' | xargs -l jq -r '.stats.passes' | jq -s add),
+  "failed": $(find ../cypress/results/mochawesome-report/json/tests/ -name '*.json' | xargs -l jq -r '.stats.failures' | jq -s add),
+  "failed_expected": 0
+}
+EOF
+
 # Collect server logs
 ${MME2E_DC_SERVER} logs --no-log-prefix -- server > "../cypress/logs/${LOGFILE_SUFFIX}_mattermost.log" 2>&1
diff --git a/e2e-tests/.ci/server.run_playwright.sh b/e2e-tests/.ci/server.run_playwright.sh
index 7f7bd43257..63061b9251 100755
--- a/e2e-tests/.ci/server.run_playwright.sh
+++ b/e2e-tests/.ci/server.run_playwright.sh
@@ -3,22 +3,21 @@ set -e -u -o pipefail
 cd "$(dirname "$0")"
 . .e2erc
 
-# Initialize Playwright report directory
 mme2e_log "Prepare Playwright: clean and initialize report and logs directory"
 ${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- playwright bash <<EOF
 cd e2e-tests/playwright
-rm -rf logs playwright-report test-results storage_state
-mkdir -p logs
+rm -rf logs results storage_state
+mkdir -p logs results
 touch logs/mattermost.log
 EOF
 
-# Install webapp dependencies
-mme2e_log "Prepare Playwright: install webapp dependencies"
-${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- playwright bash -c "cd webapp && npm install --cache /tmp/empty-cache"
-
-# Install Playwright dependencies
 mme2e_log "Prepare Playwright: install dependencies"
-${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- playwright bash -c "cd e2e-tests/playwright && rm -rf node_modules && PLAYWRIGHT_SKIP_BROWSER_DOWNLOAD=1 npm install --cache /tmp/empty-cache"
+${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- playwright bash <<EOF
+cd webapp/
+npm install --cache /tmp/empty-cache
+cd ../e2e-tests/playwright
+npm install --cache /tmp/empty-cache
+EOF
 
 mme2e_log "Prepare Playwright: environment info"
 ${MME2E_DC_SERVER} exec -T -u "$MME2E_UID" -- playwright bash <<"EOF"
@@ -37,8 +36,21 @@ EOF
 # export DEBUG=pw:protocol,pw:browser,pw:api
 
 # Run Playwright test
-# Note: Run on chrome but eventually will enable to all projects which include firefox and ipad.
-${MME2E_DC_SERVER} exec -i -u "$MME2E_UID" -- playwright bash -c "cd e2e-tests/playwright && npm run test -- --project=chrome" | tee ../playwright/logs/playwright.log
+# NB: do not exit the script if some testcases fail
+${MME2E_DC_SERVER} exec -i -u "$MME2E_UID" -- playwright bash -c "cd e2e-tests/playwright && npm run test -- ${TEST_FILTER}" | tee ../playwright/logs/playwright.log || true
+
+# Collect run results
+# Documentation on the results.json file: https://playwright.dev/docs/api/class-testcase#test-case-expected-status
+# NB: the following line is needed only for compatibility reasons, to support RollingRelease tests for versions prior to v10.1.0
+#     It can be removed after releases <=v10.0.x are phased out
+mv -v ../playwright/playwright-report/results.json ../playwright/results/results.json || true
+jq -f /dev/stdin ../playwright/results/results.json > ../playwright/results/summary.json <<EOF
+{
+  passed: .stats.expected,
+  failed: .stats.unexpected,
+  failed_expected: (.stats.skipped + .stats.flaky)
+}
+EOF
 
 # Collect server logs
 ${MME2E_DC_SERVER} logs --no-log-prefix -- server >../playwright/logs/mattermost.log 2>&1
diff --git a/e2e-tests/README.md b/e2e-tests/README.md
index e00324a9b8..8715204021 100644
--- a/e2e-tests/README.md
+++ b/e2e-tests/README.md
@@ -26,7 +26,8 @@ Instructions, detailed:
   * The following variables, will be passed over to the server container: `MM_LICENSE` (no enterprise features will be available if this is unset; required when `SERVER=cloud`), and the exploded `MM_ENV` (a comma-separated list of env var specifications)
   * The following variables, which will be passed over to the cypress container: `BRANCH`, `BUILD_ID`, `CI_BASE_URL`, `BROWSER`, `AUTOMATION_DASHBOARD_URL` and `AUTOMATION_DASHBOARD_TOKEN`
   * The `SERVER_IMAGE` variable can also be set if you want to select a custom mattermost-server image. If not specified, the value of the `SERVER_IMAGE_DEFAULT` variable defined in file `.ci/.e2erc` is used.
-  * The `TEST_FILTER` variable can also be set, to customize which tests you want Cypress to run. If not specified, only the smoke tests will run. Please check the `e2e-tests/cypress/run_tests.js` file for details about its format.
+  * The `TEST_FILTER` variable can also be set, to customize which tests you want Cypress/Playwright to run. If not specified, only the smoke tests will run
+    - Its format depends on which tool is used: for Cypress, please check the `e2e-tests/cypress/run_tests.js` file for details. For Playwright, it can simply be populated with arguments you want to give to the `playwright test` command.
   * More variables may be required to configure reporting and cloud interactions. Check the content of the `.ci/report.*.sh` and `.ci/server.cloud_*.sh` scripts for reference.
 2. (optional) `make start-dashboard && make generate-test-cycle`: start the automation dashboard in the background, and initiate a test cycle on it, for the given `BUILD_ID`
   * NB: the `BUILD_ID` value should stay the same across the `make generate-test-cycle` command, and the subsequent `make` (see next step). If you need to initiate a new test cycle on the same dashboard, you'll need to change the `BUILD_ID` value and rerun both `make generate-test-cycle` and `make`.
@@ -41,6 +42,7 @@ Instructions, detailed:
   * If you want to run the Playwright tests instead of the Cypress ones, you can run `TEST=playwright make`
   * If you just want to run a local server instance, without any further testing, you can run `TEST=none make`
   * If you're using the automation dashboard, you have the option of sharding the E2E test run: you can launch the `make` command in parallel on different machines (NB: you must use the same `BUILD_ID` and `BRANCH` values that you used for `make generate-test-cycle`) to distribute running the test cases across them. When doing this, you should also set on each machine the `CI_BASE_URL` variable to a value that uniquely identifies the instance where `make` is running.
+  * This script will also parse the local test results, and write a `e2e-tests/${TEST}/results/summary.json` file containing the following keys: `passed`, `failed` and `failed_expected` (the total number of testcases that were run is the sum of these three numbers)
 4. `make stop`: tears down the server (and the dashboard, if running)
   * This will stop and cleanup all of the E2E testing containers, including the database and its persistent volume.
   * This also implicitly runs `make clean`, which also removes any generated environment or docker-compose files.
diff --git a/e2e-tests/playwright/.eslintrc.json b/e2e-tests/playwright/.eslintrc.json
index 20064e2aa4..35d4515698 100644
--- a/e2e-tests/playwright/.eslintrc.json
+++ b/e2e-tests/playwright/.eslintrc.json
@@ -9,6 +9,10 @@
     "rules": {
         "@typescript-eslint/explicit-module-boundary-types": "off",
         "@typescript-eslint/no-explicit-any": "off",
+        "@typescript-eslint/no-var-requires": "off",
         "no-console": "error"
+    },
+    "env": {
+        "node": true
     }
 }
diff --git a/e2e-tests/playwright/package-lock.json b/e2e-tests/playwright/package-lock.json
index 4e7b8b0d8e..2460214dd8 100644
--- a/e2e-tests/playwright/package-lock.json
+++ b/e2e-tests/playwright/package-lock.json
@@ -14,6 +14,7 @@
                 "async-wait-until": "2.0.12",
                 "axe-core": "4.10.0",
                 "chalk": "4.1.2",
+                "dayjs": "^1.11.13",
                 "deepmerge": "4.3.1",
                 "dotenv": "16.4.5",
                 "form-data-encoder": "4.0.2",
@@ -1035,6 +1036,11 @@
                 "node": ">= 8"
             }
         },
+        "node_modules/dayjs": {
+            "version": "1.11.13",
+            "resolved": "https://registry.npmjs.org/dayjs/-/dayjs-1.11.13.tgz",
+            "integrity": "sha512-oaMBel6gjolK862uaPQOVTA7q3TZhuSvuMQAAglQDOWYO9A91IrAOUJEyKVlqJlHE0vq5p5UXxzdPfMH/x6xNg=="
+        },
         "node_modules/debug": {
             "version": "4.3.4",
             "resolved": "https://registry.npmjs.org/debug/-/debug-4.3.4.tgz",
@@ -3158,6 +3164,11 @@
                 "which": "^2.0.1"
             }
         },
+        "dayjs": {
+            "version": "1.11.13",
+            "resolved": "https://registry.npmjs.org/dayjs/-/dayjs-1.11.13.tgz",
+            "integrity": "sha512-oaMBel6gjolK862uaPQOVTA7q3TZhuSvuMQAAglQDOWYO9A91IrAOUJEyKVlqJlHE0vq5p5UXxzdPfMH/x6xNg=="
+        },
         "debug": {
             "version": "4.3.4",
             "resolved": "https://registry.npmjs.org/debug/-/debug-4.3.4.tgz",
diff --git a/e2e-tests/playwright/package.json b/e2e-tests/playwright/package.json
index af586d28d2..04feebaacb 100644
--- a/e2e-tests/playwright/package.json
+++ b/e2e-tests/playwright/package.json
@@ -22,6 +22,7 @@
         "async-wait-until": "2.0.12",
         "axe-core": "4.10.0",
         "chalk": "4.1.2",
+        "dayjs": "1.11.13",
         "deepmerge": "4.3.1",
         "dotenv": "16.4.5",
         "form-data-encoder": "4.0.2",
diff --git a/e2e-tests/playwright/playwright.config.ts b/e2e-tests/playwright/playwright.config.ts
index 0bdc2dae54..ffe751164c 100644
--- a/e2e-tests/playwright/playwright.config.ts
+++ b/e2e-tests/playwright/playwright.config.ts
@@ -6,12 +6,12 @@ import {defineConfig, devices} from '@playwright/test';
 import {duration} from '@e2e-support/util';
 import testConfig from '@e2e-test.config';
 
-const defaultOutputFolder = './playwright-report';
+const defaultOutputFolder = './results';
 
 export default defineConfig({
     globalSetup: require.resolve('./global_setup'),
     forbidOnly: testConfig.isCI,
-    outputDir: './test-results',
+    outputDir: './results/tests',
     testDir: 'tests',
     timeout: duration.one_min,
     workers: testConfig.workers,
@@ -40,7 +40,7 @@ export default defineConfig({
         screenshot: 'only-on-failure',
         timezoneId: 'America/Los_Angeles',
         trace: 'off',
-        video: 'on-first-retry',
+        video: 'retain-on-failure',
         actionTimeout: duration.half_min,
         storageState: {
             cookies: [],
diff --git a/e2e-tests/playwright/report.webhookgen.js b/e2e-tests/playwright/report.webhookgen.js
new file mode 100755
index 0000000000..d59d15f92a
--- /dev/null
+++ b/e2e-tests/playwright/report.webhookgen.js
@@ -0,0 +1,94 @@
+#!/usr/bin/env node
+
+const fs = require('fs');
+const dayjs = require('dayjs');
+const duration = require('dayjs/plugin/duration');
+dayjs.extend(duration);
+
+const {TYPE, SERVER_TYPE, BRANCH, PULL_REQUEST, BUILD_ID, MM_ENV, MM_DOCKER_IMAGE, MM_DOCKER_TAG, RELEASE_DATE} =
+    process.env;
+
+const resultsFile = 'results/results.json';
+const summaryFile = 'results/summary.json';
+const results = JSON.parse(fs.readFileSync(resultsFile, 'utf8'));
+const summary = JSON.parse(fs.readFileSync(summaryFile, 'utf8'));
+const passRate = summary.passed / (summary.passed + summary.failed);
+const totalSpecs = summary.passed + summary.failed + summary.failed_expected;
+const playwrightVersion = results.config.version;
+const playwrightDuration = dayjs.duration(results.stats.duration, 'seconds').format('HH:mm:ss');
+
+function generateTitle() {
+    let dockerImageLink = '';
+    let releaseDate = '';
+    if (MM_DOCKER_IMAGE && MM_DOCKER_TAG) {
+        dockerImageLink = ` with [${MM_DOCKER_IMAGE}:${MM_DOCKER_TAG}](https://hub.docker.com/r/mattermostdevelopment/${MM_DOCKER_IMAGE}/tags?name=${MM_DOCKER_TAG})`;
+    }
+    if (RELEASE_DATE) {
+        releaseDate = ` for ${RELEASE_DATE}`;
+    }
+
+    let title = '';
+    switch (TYPE) {
+        case 'PR':
+            title = `E2E for Pull Request Build: [${BRANCH}](${PULL_REQUEST})${dockerImageLink}`;
+            break;
+        case 'RELEASE':
+            title = `E2E for Release Build${dockerImageLink}${releaseDate}`;
+            break;
+        case 'MASTER':
+            title = `E2E for Master Nightly Build (Prod tests)${dockerImageLink}`;
+            break;
+        case 'MASTER_UNSTABLE':
+            title = `E2E for Master Nightly Build (Unstable tests)${dockerImageLink}`;
+            break;
+        case 'CLOUD':
+            title = `E2E for Cloud Build (Prod tests)${dockerImageLink}${releaseDate}`;
+            break;
+        case 'CLOUD_UNSTABLE':
+            title = `E2E for Cloud Build (Unstable tests)${dockerImageLink}`;
+            break;
+        default:
+            title = `E2E for Build${dockerImageLink}`;
+    }
+    return title;
+}
+
+function generateWebhookBody() {
+    let testResult;
+    const testResults = [
+        {status: 'Passed', priority: 'none', cutOff: 100, color: '#43A047'},
+        {status: 'Failed', priority: 'low', cutOff: 98, color: '#FFEB3B'},
+        {status: 'Failed', priority: 'medium', cutOff: 95, color: '#FF9800'},
+        {status: 'Failed', priority: 'high', cutOff: 0, color: '#F44336'},
+    ];
+    for (let i = 0; i < testResults.length; i++) {
+        if (passRate >= testResults[i].cutOff) {
+            testResult = testResults[i];
+            break;
+        }
+    }
+
+    const summaryField = `${(passRate * 100).toFixed(2)}% (${summary.passed}/${totalSpecs}) | ${playwrightDuration} | playwright@${playwrightVersion}`;
+    const serverTypeField = SERVER_TYPE ? '\nTest server: ' + SERVER_TYPE : '';
+    const mmEnvField = MM_ENV ? '\nTest server override: ' + MM_ENV : '';
+    const rollingReleaseMatchRegex = BUILD_ID?.match(/-rolling(?<version>[^-]+)-/);
+    const rollingReleaseFrom = rollingReleaseMatchRegex?.groups?.version;
+    const rollingReleaseFromField = rollingReleaseFrom ? `\nRolling release upgrade from: ${rollingReleaseFrom}` : '';
+    return {
+        username: 'Playwright UI Test',
+        icon_url: 'https://mattermost.com/wp-content/uploads/2022/02/icon_WS.png',
+        attachments: [
+            {
+                color: testResult.color,
+                author_name: 'Webapp End-to-end Testing (Playwright)',
+                author_icon: 'https://mattermost.com/wp-content/uploads/2022/02/icon_WS.png',
+                author_link: 'https://www.mattermost.com',
+                title: generateTitle(),
+                text: `${summaryField}${serverTypeField}${rollingReleaseFromField}${mmEnvField}`,
+            },
+        ],
+    };
+}
+
+let webhookBody = generateWebhookBody();
+process.stdout.write(JSON.stringify(webhookBody));