diff --git a/model/websocket_message.go b/model/websocket_message.go
index dfffbf190e..c92943ecb0 100644
--- a/model/websocket_message.go
+++ b/model/websocket_message.go
@@ -5,8 +5,8 @@ package model
 
 import (
 	"encoding/json"
-	"fmt"
 	"io"
+	"strconv"
 )
 
 const (
@@ -281,7 +281,7 @@ func (ev *WebSocketEvent) EventType() string {
 
 func (ev *WebSocketEvent) ToJSON() ([]byte, error) {
 	if ev.precomputedJSON != nil {
-		return []byte(fmt.Sprintf(`{"event": %s, "data": %s, "broadcast": %s, "seq": %d}`, ev.precomputedJSON.Event, ev.precomputedJSON.Data, ev.precomputedJSON.Broadcast, ev.GetSequence())), nil
+		return ev.precomputedJSONBuf(), nil
 	}
 	return json.Marshal(webSocketEventJSON{
 		ev.event,
@@ -294,9 +294,7 @@ func (ev *WebSocketEvent) ToJSON() ([]byte, error) {
 // Encode encodes the event to the given encoder.
 func (ev *WebSocketEvent) Encode(enc *json.Encoder) error {
 	if ev.precomputedJSON != nil {
-		return enc.Encode(json.RawMessage(
-			fmt.Sprintf(`{"event": %s, "data": %s, "broadcast": %s, "seq": %d}`, ev.precomputedJSON.Event, ev.precomputedJSON.Data, ev.precomputedJSON.Broadcast, ev.sequence),
-		))
+		return enc.Encode(json.RawMessage(ev.precomputedJSONBuf()))
 	}
 
 	return enc.Encode(webSocketEventJSON{
@@ -307,6 +305,20 @@ func (ev *WebSocketEvent) Encode(enc *json.Encoder) error {
 	})
 }
 
+// We write optimal code here sacrificing readability for
+// performance.
+func (ev *WebSocketEvent) precomputedJSONBuf() []byte {
+	return []byte(`{"event": ` +
+		string(ev.precomputedJSON.Event) +
+		`, "data": ` +
+		string(ev.precomputedJSON.Data) +
+		`, "broadcast": ` +
+		string(ev.precomputedJSON.Broadcast) +
+		`, "seq": ` +
+		strconv.Itoa(int(ev.sequence)) +
+		`}`)
+}
+
 func WebSocketEventFromJSON(data io.Reader) (*WebSocketEvent, error) {
 	var ev WebSocketEvent
 	var o webSocketEventJSON
diff --git a/model/websocket_message_test.go b/model/websocket_message_test.go
index e8f9c17ecd..73cf5dbae3 100644
--- a/model/websocket_message_test.go
+++ b/model/websocket_message_test.go
@@ -5,6 +5,8 @@ package model
 
 import (
 	"bytes"
+	"encoding/json"
+	"io"
 	"testing"
 
 	"github.com/stretchr/testify/assert"
@@ -235,3 +237,18 @@ func TestWebSocketEventDeepCopy(t *testing.T) {
 	})
 	require.NotEqual(t, ev.data, evCopy.data)
 }
+
+var err error
+
+func BenchmarkEncodeJSON(b *testing.B) {
+	message := NewWebSocketEvent(WebsocketEventUserAdded, "", "channelID", "", nil, "")
+	message.Add("user_id", "userID")
+	message.Add("team_id", "teamID")
+
+	ev := message.PrecomputeJSON()
+
+	enc := json.NewEncoder(io.Discard)
+	for i := 0; i < b.N; i++ {
+		err = ev.Encode(enc)
+	}
+}