diff --git a/app/users/users.go b/app/users/users.go
index b374d24f96..2c208a62fc 100644
--- a/app/users/users.go
+++ b/app/users/users.go
@@ -63,6 +63,15 @@ func (us *UserService) createUser(user *model.User) (*model.User, error) {
 		return nil, err
 	}
 
+	if us.config().FeatureFlags.NewAccountNoisy {
+		user.SetDefaultNotifications()
+		user.NotifyProps[model.DesktopNotifyProp] = model.UserNotifyAll
+		user.NotifyProps[model.PushNotifyProp] = model.UserNotifyAll
+		user.NotifyProps[model.ChannelMentionsNotifyProp] = "true"
+		user.NotifyProps[model.MentionKeysNotifyProp] = user.Username
+		user.NotifyProps[model.FirstNameNotifyProp] = "true"
+	}
+
 	ruser, err := us.store.Save(user)
 	if err != nil {
 		return nil, err
diff --git a/model/feature_flags.go b/model/feature_flags.go
index e368c548fe..81b62172ac 100644
--- a/model/feature_flags.go
+++ b/model/feature_flags.go
@@ -47,6 +47,8 @@ type FeatureFlags struct {
 	// Enable different treatments for first time users, possible values = ("none", "tips_and_next_steps")
 	DownloadAppsCTA string
 
+	// Determine whether when a user gets created, they'll have noisy notifications e.g. Send desktop notifications for all activity
+	NewAccountNoisy bool
 	// Enable Boards Unfurl Preview
 	BoardsUnfurl bool
 
@@ -71,6 +73,7 @@ func (f *FeatureFlags) SetDefaults() {
 	f.AddChannelButton = "by_team_name"
 	f.PrewrittenMessages = "tour_point"
 	f.DownloadAppsCTA = "tips_and_next_steps"
+	f.NewAccountNoisy = false
 	f.BoardsUnfurl = true
 	f.CallsMobile = false
 	f.AutoTour = "none"