diff --git a/api4/plugin_test.go b/api4/plugin_test.go
index b9b9baa718..8ac031bff8 100644
--- a/api4/plugin_test.go
+++ b/api4/plugin_test.go
@@ -547,6 +547,12 @@ func TestGetInstalledMarketplacePlugins(t *testing.T) {
 				HomepageURL: "https://example.com/mattermost/mattermost-plugin-nps",
 				IconData:    "https://example.com/icon.svg",
 				DownloadURL: "https://example.com/mattermost/mattermost-plugin-nps/releases/download/v1.0.3/com.mattermost.nps-1.0.3.tar.gz",
+				Labels: []model.MarketplaceLabel{
+					{
+						Name:        "someName",
+						Description: "some Description",
+					},
+				},
 				Manifest: &model.Manifest{
 					Id:               "com.mattermost.nps",
 					Name:             "User Satisfaction Surveys",
@@ -594,7 +600,11 @@ func TestGetInstalledMarketplacePlugins(t *testing.T) {
 				HomepageURL: "",
 				IconData:    "",
 				DownloadURL: "",
-				Manifest:    manifest,
+				Labels: []model.MarketplaceLabel{{
+					Name:        "Local",
+					Description: "This plugin is not listed in the marketplace but was installed manually",
+				}},
+				Manifest: manifest,
 			},
 			InstalledVersion: manifest.Version,
 		})
@@ -725,7 +735,11 @@ func TestSearchGetMarketplacePlugins(t *testing.T) {
 				HomepageURL: "",
 				IconData:    "",
 				DownloadURL: "",
-				Manifest:    manifest,
+				Labels: []model.MarketplaceLabel{{
+					Name:        "Local",
+					Description: "This plugin is not listed in the marketplace but was installed manually",
+				}},
+				Manifest: manifest,
 			},
 			InstalledVersion: manifest.Version,
 		}
@@ -738,7 +752,11 @@ func TestSearchGetMarketplacePlugins(t *testing.T) {
 				HomepageURL: "",
 				IconData:    "",
 				DownloadURL: "",
-				Manifest:    manifest,
+				Labels: []model.MarketplaceLabel{{
+					Name:        "Local",
+					Description: "This plugin is not listed in the marketplace but was installed manually",
+				}},
+				Manifest: manifest,
 			},
 			InstalledVersion: manifest.Version,
 		}
diff --git a/app/plugin.go b/app/plugin.go
index ca7960e961..5ab44d5927 100644
--- a/app/plugin.go
+++ b/app/plugin.go
@@ -502,6 +502,11 @@ func (a *App) GetMarketplacePlugins(filter *model.MarketplacePluginFilter) ([]*m
 
 		result = append(result, &model.MarketplacePlugin{
 			BaseMarketplacePlugin: &model.BaseMarketplacePlugin{
+				// Labels should not (yet) be localized as the labels sent by the Marketplace are not (yet) localizable.
+				Labels: []model.MarketplaceLabel{{
+					Name:        "Local",
+					Description: "This plugin is not listed in the marketplace but was installed manually",
+				}},
 				Manifest: plugin.Manifest,
 			},
 			InstalledVersion: plugin.Manifest.Version,
diff --git a/model/marketplace_plugin.go b/model/marketplace_plugin.go
index b925f91184..b7e55d83c6 100644
--- a/model/marketplace_plugin.go
+++ b/model/marketplace_plugin.go
@@ -14,18 +14,26 @@ import (
 	"github.com/pkg/errors"
 )
 
-// BaseMarketplacePlugin is a Mattermost plugin received from the marketplace server.
+// BaseMarketplacePlugin is a Mattermost plugin received from the Marketplace server.
 type BaseMarketplacePlugin struct {
-	HomepageURL     string `json:"homepage_url"`
-	IconData        string `json:"icon_data"`
-	DownloadURL     string `json:"download_url"`
-	ReleaseNotesURL string `json:"release_notes_url"`
-	// Signature represents a signature of a plugin saved in base64 encoding.
-	Signature string    `json:"signature"`
-	Manifest  *Manifest `json:"manifest"`
+	HomepageURL     string             `json:"homepage_url"`
+	IconData        string             `json:"icon_data"`
+	DownloadURL     string             `json:"download_url"`
+	ReleaseNotesURL string             `json:"release_notes_url"`
+	Labels          []MarketplaceLabel `json:"labels"`
+	Signature       string             `json:"signature"` // Signature represents a signature of a plugin saved in base64 encoding.
+	Manifest        *Manifest          `json:"manifest"`
 }
 
-// MarketplacePlugin is a state aware marketplace plugin.
+// MarketplaceLabel represents a label shown in the Marketplace UI.
+type MarketplaceLabel struct {
+	Name        string `json:"name"`
+	Description string `json:"description"`
+	URL         string `json:"url"`
+	Color       string `json:"color"`
+}
+
+// MarketplacePlugin is a state aware Marketplace plugin.
 type MarketplacePlugin struct {
 	*BaseMarketplacePlugin
 	InstalledVersion string `json:"installed_version"`