diff --git a/e2e-tests/cypress/tests/integration/channels/enterprise/system_console/about/edition_and_license_spec.js b/e2e-tests/cypress/tests/integration/channels/enterprise/system_console/about/edition_and_license_spec.js
index f5a86db202..774e3e6e08 100644
--- a/e2e-tests/cypress/tests/integration/channels/enterprise/system_console/about/edition_and_license_spec.js
+++ b/e2e-tests/cypress/tests/integration/channels/enterprise/system_console/about/edition_and_license_spec.js
@@ -50,18 +50,27 @@ describe('System console', () => {
         });
     });
 
-    it('MM-41397 - License page shows upgrade to Enterprise for E20 licenses', () => {
+    it('MM-41397 - License page shows upgrade to Enterprise Advanced for Enterprise licenses', () => {
         cy.visit('/admin_console/about/license');
         cy.get('.admin-console__header').
             should('be.visible').
             and('have.text', 'Edition and License');
 
-        // Validate prompt to increase headcount in Enterprise licenses
+        // Validate Enterprise to Enterprise Advanced upgrade content
         cy.get('.EnterpriseEditionRightPannel').
             should('be.visible').
             within(() => {
-                cy.findByText('Need to increase your headcount?');
-                cy.findByText('We’re here to work with you and your needs. Contact us today to get more seats on your plan.');
+                // Check the title
+                cy.get('.upgrade-title').should('have.text', 'Upgrade to Enterprise Advanced');
+
+                // Check the advantages list
+                cy.findByText('Attribute-based access control');
+                cy.findByText('Channel warning banners');
+                cy.findByText('AD/LDAP group sync');
+                cy.findByText('Advanced workflows with Playbooks');
+                cy.findByText('High availability');
+                cy.findByText('Advanced compliance');
+                cy.findByText('And more...');
                 cy.findByRole('button', {name: 'Contact sales'});
             });
 
diff --git a/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.test.tsx b/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.test.tsx
index 7789ab615e..1898dd3c81 100644
--- a/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.test.tsx
+++ b/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.test.tsx
@@ -52,7 +52,6 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
         Name: 'LicenseName',
         Company: 'Mattermost Inc.',
         Users: '1000000',
-        IsGovSku: 'false',
     };
 
     const props = {
@@ -60,36 +59,18 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
         license,
     } as EnterpriseEditionProps;
 
-    test('should render for no Gov no Trial no Enterprise', () => {
-        const store = mockStore(initialState);
-        const wrapper = mountWithIntl(
-            <Provider store={store}>
-                <EnterpriseEditionRightPanel {...props}/>
-            </Provider>,
-        );
-
-        expect(wrapper.find('.upgrade-title').text()).toEqual('Upgrade to the Enterprise Plan');
-
-        const subtitleList = wrapper.find('.upgrade-subtitle').find('.item');
-        expect(subtitleList.at(0).text()).toEqual('AD/LDAP Group sync');
-        expect(subtitleList.at(1).text()).toEqual('High Availability');
-        expect(subtitleList.at(2).text()).toEqual('Advanced compliance');
-        expect(subtitleList.at(3).text()).toEqual('Advanced roles and permissions');
-        expect(subtitleList.at(4).text()).toEqual('And more...');
-    });
-
-    test('should render for Gov no Trial no Enterprise', () => {
+    test('should render for Professional license', () => {
         const store = mockStore(initialState);
         const wrapper = mountWithIntl(
             <Provider store={store}>
                 <EnterpriseEditionRightPanel
-                    license={{...props.license, IsGovSku: 'true'}}
+                    license={{...props.license, SkuShortName: LicenseSkus.Professional}}
                     isTrialLicense={props.isTrialLicense}
                 />
             </Provider>,
         );
 
-        expect(wrapper.find('.upgrade-title').text()).toEqual('Upgrade to the Enterprise Gov Plan');
+        expect(wrapper.find('.upgrade-title').text()).toEqual('Upgrade to Enterprise');
 
         const subtitleList = wrapper.find('.upgrade-subtitle').find('.item');
         expect(subtitleList.at(0).text()).toEqual('AD/LDAP Group sync');
@@ -99,7 +80,7 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
         expect(subtitleList.at(4).text()).toEqual('And more...');
     });
 
-    test('should render for Enterprise no Trial', () => {
+    test('should render for Enterprise license', () => {
         const store = mockStore(initialState);
         const wrapper = mountWithIntl(
             <Provider store={store}>
@@ -110,16 +91,24 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
             </Provider>,
         );
 
-        expect(wrapper.find('.upgrade-title').text()).toEqual('Need to increase your headcount?');
-        expect(wrapper.find('.upgrade-subtitle').text()).toEqual('We’re here to work with you and your needs. Contact us today to get more seats on your plan.');
+        expect(wrapper.find('.upgrade-title').text()).toEqual('Upgrade to Enterprise Advanced');
+
+        const subtitleList = wrapper.find('.upgrade-subtitle').find('.item');
+        expect(subtitleList.at(0).text()).toEqual('Attribute-based access control');
+        expect(subtitleList.at(1).text()).toEqual('Channel warning banners');
+        expect(subtitleList.at(2).text()).toEqual('AD/LDAP group sync');
+        expect(subtitleList.at(3).text()).toEqual('Advanced workflows with Playbooks');
+        expect(subtitleList.at(4).text()).toEqual('High availability');
+        expect(subtitleList.at(5).text()).toEqual('Advanced compliance');
+        expect(subtitleList.at(6).text()).toEqual('And more...');
     });
 
-    test('should render for E20 no Trial', () => {
+    test('should render for Enterprise Advanced license', () => {
         const store = mockStore(initialState);
         const wrapper = mountWithIntl(
             <Provider store={store}>
                 <EnterpriseEditionRightPanel
-                    license={{...props.license, SkuShortName: LicenseSkus.E20}}
+                    license={{...props.license, SkuShortName: LicenseSkus.EnterpriseAdvanced}}
                     isTrialLicense={props.isTrialLicense}
                 />
             </Provider>,
@@ -129,7 +118,7 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
         expect(wrapper.find('.upgrade-subtitle').text()).toEqual('We’re here to work with you and your needs. Contact us today to get more seats on your plan.');
     });
 
-    test('should render for Trial no Gov', () => {
+    test('should render for Trial license', () => {
         const store = mockStore(initialState);
         const wrapper = mountWithIntl(
             <Provider store={store}>
@@ -140,22 +129,7 @@ describe('components/admin_console/license_settings/enterprise_edition/enterpris
             </Provider>,
         );
 
-        expect(wrapper.find('.upgrade-title').text()).toEqual('Purchase the Enterprise Plan');
-        expect(wrapper.find('.upgrade-subtitle').text()).toEqual('Continue your access to Enterprise features by purchasing a license today.');
-    });
-
-    test('should render for Trial Gov', () => {
-        const store = mockStore(initialState);
-        const wrapper = mountWithIntl(
-            <Provider store={store}>
-                <EnterpriseEditionRightPanel
-                    license={{...props.license, IsGovSku: 'true'}}
-                    isTrialLicense={true}
-                />
-            </Provider>,
-        );
-
-        expect(wrapper.find('.upgrade-title').text()).toEqual('Purchase the Enterprise Gov Plan');
-        expect(wrapper.find('.upgrade-subtitle').text()).toEqual('Continue your access to Enterprise features by purchasing a license today.');
+        expect(wrapper.find('.upgrade-title').text()).toEqual('Purchase Enterprise Advanced');
+        expect(wrapper.find('.upgrade-subtitle').text()).toEqual('Continue your access to Enterprise Advanced features by purchasing a license.');
     });
 });
diff --git a/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.tsx b/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.tsx
index be08af9b4d..226b9f6cda 100644
--- a/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.tsx
+++ b/webapp/channels/src/components/admin_console/license_settings/enterprise_edition/enterprise_edition_right_panel.tsx
@@ -2,14 +2,14 @@
 // See LICENSE.txt for license information.
 
 import React, {memo} from 'react';
-import {FormattedMessage} from 'react-intl';
+import {FormattedMessage, useIntl} from 'react-intl';
 
 import type {ClientLicense} from '@mattermost/types/config';
 
 import ContactUsButton from 'components/announcement_bar/contact_sales/contact_us';
 import SetupSystemSvg from 'components/common/svg_images_components/setup_system';
 
-import {isEnterpriseLicense} from 'utils/license_utils';
+import {LicenseSkus} from 'utils/constants';
 
 export interface EnterpriseEditionProps {
     isTrialLicense: boolean;
@@ -19,17 +19,65 @@ export interface EnterpriseEditionProps {
 const EnterpriseEditionRightPanel = ({
     isTrialLicense,
     license,
-
 }: EnterpriseEditionProps) => {
+    const intl = useIntl();
     const upgradeAdvantages = [
-        'AD/LDAP Group sync',
-        'High Availability',
-        'Advanced compliance',
-        'Advanced roles and permissions',
-        'And more...',
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.adLdapSync',
+            defaultMessage: 'AD/LDAP Group sync',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.highAvailability',
+            defaultMessage: 'High Availability',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.advancedCompliance',
+            defaultMessage: 'Advanced compliance',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.advancedRoles',
+            defaultMessage: 'Advanced roles and permissions',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.andMore',
+            defaultMessage: 'And more...',
+        }),
     ];
 
-    const isEnterpriseOrE20 = isEnterpriseLicense(license);
+    const enterpriseToAdvancedAdvantages = [
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.attributeBasedAccess',
+            defaultMessage: 'Attribute-based access control',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.channelWarningBanners',
+            defaultMessage: 'Channel warning banners',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.adLdapGroupSync',
+            defaultMessage: 'AD/LDAP group sync',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.advancedWorkflows',
+            defaultMessage: 'Advanced workflows with Playbooks',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.highAvailability',
+            defaultMessage: 'High availability',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.advancedCompliance',
+            defaultMessage: 'Advanced compliance',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.andMore',
+            defaultMessage: 'And more...',
+        }),
+    ];
+
+    const isEnterpriseAdvanced = license?.SkuShortName === LicenseSkus.EnterpriseAdvanced;
+    const isEnterprise = license?.SkuShortName === LicenseSkus.Enterprise;
+    const isProfessional = license?.SkuShortName === LicenseSkus.Professional;
 
     const contactSalesBtn = (
         <div className='purchase-card'>
@@ -40,26 +88,16 @@ const EnterpriseEditionRightPanel = ({
         </div>
     );
 
-    const isGovSku = license.IsGovSku === 'true';
-
     const title = () => {
         if (isTrialLicense) {
-            if (isGovSku) {
-                return (
-                    <FormattedMessage
-                        id='admin.license.purchaseEnterpriseGovPlanTitle'
-                        defaultMessage='Purchase the Enterprise Gov Plan'
-                    />
-                );
-            }
             return (
                 <FormattedMessage
                     id='admin.license.purchaseEnterprisePlanTitle'
-                    defaultMessage='Purchase the Enterprise Plan'
+                    defaultMessage='Purchase Enterprise Advanced'
                 />
             );
         }
-        if (isEnterpriseOrE20) {
+        if (isEnterpriseAdvanced) {
             return (
                 <FormattedMessage
                     id='admin.license.enterprisePlanTitle'
@@ -67,24 +105,32 @@ const EnterpriseEditionRightPanel = ({
                 />
             );
         }
-        if (isGovSku) {
+        if (isEnterprise) {
             return (
                 <FormattedMessage
-                    id='admin.license.upgradeToEnterpriseGov'
-                    defaultMessage='Upgrade to the Enterprise Gov Plan'
+                    id='admin.license.upgradeToEnterpriseAdvanced'
+                    defaultMessage='Upgrade to Enterprise Advanced'
+                />
+            );
+        }
+        if (isProfessional) {
+            return (
+                <FormattedMessage
+                    id='admin.license.upgradeToEnterprise'
+                    defaultMessage='Upgrade to Enterprise'
                 />
             );
         }
         return (
             <FormattedMessage
                 id='admin.license.upgradeToEnterprise'
-                defaultMessage='Upgrade to the Enterprise Plan'
+                defaultMessage='Upgrade to Enterprise'
             />
         );
     };
 
     const svgImage = () => {
-        if (isEnterpriseOrE20) {
+        if (isEnterpriseAdvanced) {
             return null; //No image
         }
         return (
@@ -100,11 +146,11 @@ const EnterpriseEditionRightPanel = ({
             return (
                 <FormattedMessage
                     id='admin.license.purchaseEnterprisePlanSubtitle'
-                    defaultMessage='Continue your access to Enterprise features by purchasing a license today.'
+                    defaultMessage='Continue your access to Enterprise Advanced features by purchasing a license.'
                 />
             );
         }
-        if (isEnterpriseOrE20) {
+        if (isEnterpriseAdvanced) {
             return (
                 <FormattedMessage
                     id='admin.license.enterprisePlanSubtitle'
@@ -112,15 +158,18 @@ const EnterpriseEditionRightPanel = ({
                 />
             );
         }
+        const advantages = isEnterprise ? enterpriseToAdvancedAdvantages : upgradeAdvantages;
+
         return (
             <div className='advantages-list'>
-                {upgradeAdvantages.map((item: string, i: number) => {
+                {advantages.map((item, i) => {
                     return (
                         <div
                             className='item'
                             key={i.toString()}
                         >
-                            <i className='fa fa-lock'/>{item}
+                            <i className='fa fa-lock'/>
+                            {item}
                         </div>
                     );
                 })}
diff --git a/webapp/channels/src/components/admin_console/license_settings/starter_edition/starter_right_panel.tsx b/webapp/channels/src/components/admin_console/license_settings/starter_edition/starter_right_panel.tsx
index 9c0359cdaf..f1c3599353 100644
--- a/webapp/channels/src/components/admin_console/license_settings/starter_edition/starter_right_panel.tsx
+++ b/webapp/channels/src/components/admin_console/license_settings/starter_edition/starter_right_panel.tsx
@@ -2,18 +2,42 @@
 // See LICENSE.txt for license information.
 
 import React, {memo} from 'react';
-import {FormattedMessage} from 'react-intl';
+import {FormattedMessage, useIntl} from 'react-intl';
 
 import ContactUsButton from 'components/announcement_bar/contact_sales/contact_us';
 import SetupSystemSvg from 'components/common/svg_images_components/setup_system';
 
 const StarterRightPanel = () => {
+    const intl = useIntl();
     const upgradeAdvantages = [
-        'OneLogin/ADFS SAML 2.0',
-        'OpenID Connect',
-        'Office365 suite integration',
-        'Read-only announcement channels',
-        'And more...',
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.attributeBasedAccess',
+            defaultMessage: 'Attribute-based access control',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.channelWarningBanners',
+            defaultMessage: 'Channel warning banners',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.adLdapGroupSync',
+            defaultMessage: 'AD/LDAP group sync',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.advancedWorkflows',
+            defaultMessage: 'Advanced workflows with Playbooks',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.highAvailability',
+            defaultMessage: 'High availability',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.enterpriseToAdvancedAdvantage.advancedCompliance',
+            defaultMessage: 'Advanced compliance',
+        }),
+        intl.formatMessage({
+            id: 'admin.license.upgradeAdvantage.andMore',
+            defaultMessage: 'And more...',
+        }),
     ];
 
     return (
@@ -27,17 +51,18 @@ const StarterRightPanel = () => {
             <div className='upgrade-title'>
                 <FormattedMessage
                     id='admin.license.upgradeTitle'
-                    defaultMessage='Upgrade to the Professional Plan'
+                    defaultMessage='Purchase one of our plans to unlock more features'
                 />
             </div>
             <div className='advantages-list'>
-                {upgradeAdvantages.map((item: string, i: number) => {
+                {upgradeAdvantages.map((item, i) => {
                     return (
                         <div
                             className='item'
                             key={i.toString()}
                         >
-                            <i className='fa fa-lock'/>{item}
+                            <i className='fa fa-lock'/>
+                            {item}
                         </div>
                     );
                 })}
diff --git a/webapp/channels/src/components/admin_console/license_settings/trial_banner/trial_banner.tsx b/webapp/channels/src/components/admin_console/license_settings/trial_banner/trial_banner.tsx
index d769095929..15cca1ad15 100644
--- a/webapp/channels/src/components/admin_console/license_settings/trial_banner/trial_banner.tsx
+++ b/webapp/channels/src/components/admin_console/license_settings/trial_banner/trial_banner.tsx
@@ -238,7 +238,7 @@ const TrialBanner = ({
             <>
                 <FormattedMessage
                     id='admin.license.trial-request.title'
-                    defaultMessage='Experience Mattermost Enterprise Edition for free for the next 30 days. No obligation to buy or credit card required. '
+                    defaultMessage='Experience all that Mattermost Enterprise Advanced has to offer with a free trial for the next 30 days. No obligation to buy and no credit card required. '
                 />
                 <FormattedMessage
                     id='admin.license.trial-request.accept-terms'
@@ -300,7 +300,7 @@ const TrialBanner = ({
             <>
                 <FormattedMessage
                     id='admin.license.upgrade-and-trial-request.title'
-                    defaultMessage='Upgrade to Enterprise Edition and Experience Mattermost Enterprise Edition for free for the next 30 days. No obligation to buy or credit card required. '
+                    defaultMessage='Upgrade to the Enterprise Edition to unlock a free 30-day trial of Mattermost Enterprise Advanced—our most powerful plan. No credit card required, no obligation to buy. '
                 />
             </>
         );
@@ -367,7 +367,7 @@ const TrialBanner = ({
             title={
                 <FormattedMessage
                     id='licensingPage.infoBanner.startTrialTitle'
-                    defaultMessage='Free 30 day trial!'
+                    defaultMessage='Start a free 30-day tral of Mattermost Enterprise Advanced'
                 />
             }
             message={
diff --git a/webapp/channels/src/components/admin_console/license_settings/trial_license_card/trial_license_card.tsx b/webapp/channels/src/components/admin_console/license_settings/trial_license_card/trial_license_card.tsx
index c69f5dd047..41bb2e2334 100644
--- a/webapp/channels/src/components/admin_console/license_settings/trial_license_card/trial_license_card.tsx
+++ b/webapp/channels/src/components/admin_console/license_settings/trial_license_card/trial_license_card.tsx
@@ -11,6 +11,7 @@ import AlertBanner from 'components/alert_banner';
 import ContactUsButton from 'components/announcement_bar/contact_sales/contact_us';
 
 import {daysToLicenseExpire} from 'utils/license_utils';
+import {getSkuDisplayName} from 'utils/subscription';
 import {getBrowserTimezone} from 'utils/timezone';
 
 import './trial_license_card.scss';
@@ -29,7 +30,7 @@ const TrialLicenseCard: React.FC<Props> = ({license}: Props) => {
             return (
                 <FormattedMessage
                     id='admin.license.trialLicenseCard.expiringToday'
-                    defaultMessage='Your free trial expires <b>Today at {time}</b>. Visit our customer portal to purchase a license now to continue using Mattermost Professional and Enterprise features after trial ends'
+                    defaultMessage='Your free trial expires <b>Today at {time}</b>. Contact sales to purchase a license and continue using advanced features after the trial ends.'
                     values={{
                         b: (chunks: string) => <b>{chunks}</b>,
                         time: moment(endDate).endOf('day').format('h:mm a ') + moment().tz(getBrowserTimezone()).format('z'),
@@ -41,7 +42,7 @@ const TrialLicenseCard: React.FC<Props> = ({license}: Props) => {
         return (
             <FormattedMessage
                 id='admin.license.trialLicenseCard.expiringAfterFewDays'
-                defaultMessage='Your free trial will expire in <b>{daysCount} {daysCount, plural, one {day} other {days}}</b>. Visit our customer portal to purchase a license now to continue using Mattermost Professional and Enterprise features after trial ends.'
+                defaultMessage='Your free trial will expire in <b>{daysCount} {daysCount, plural, one {day} other {days}}</b>. Contact sales to purchase a license and continue using advanced features.'
                 values={{
                     b: (chunks: string) => <b>{chunks}</b>,
                     daysCount: daysToEndLicense,
@@ -68,7 +69,10 @@ const TrialLicenseCard: React.FC<Props> = ({license}: Props) => {
     const cardTitle = (
         <FormattedMessage
             id='admin.license.trialCard.licenseExpiring'
-            defaultMessage='You’re currently on a free trial of our Mattermost Enterprise license.'
+            defaultMessage='You’re currently on a free trial of our Mattermost {licenseType}.'
+            values={{
+                licenseType: getSkuDisplayName(license.SkuShortName, license.IsGovSku === 'true'),
+            }}
         />
     );
     return (
diff --git a/webapp/channels/src/i18n/en.json b/webapp/channels/src/i18n/en.json
index c276012e5c..cf085c98cb 100644
--- a/webapp/channels/src/i18n/en.json
+++ b/webapp/channels/src/i18n/en.json
@@ -1412,7 +1412,13 @@
   "admin.license.enterpriseEdition.subtitle": "This is an Enterprise Edition for the Mattermost {skuName} plan",
   "admin.license.enterprisePlanSubtitle": "We’re here to work with you and your needs. Contact us today to get more seats on your plan.",
   "admin.license.enterprisePlanTitle": "Need to increase your headcount?",
-  "admin.license.freeEdition.subtitle": "Purchase Professional or Enterprise to unlock enterprise features.",
+  "admin.license.enterpriseToAdvancedAdvantage.adLdapGroupSync": "AD/LDAP group sync",
+  "admin.license.enterpriseToAdvancedAdvantage.advancedCompliance": "Advanced compliance",
+  "admin.license.enterpriseToAdvancedAdvantage.advancedWorkflows": "Advanced workflows with Playbooks",
+  "admin.license.enterpriseToAdvancedAdvantage.attributeBasedAccess": "Attribute-based access control",
+  "admin.license.enterpriseToAdvancedAdvantage.channelWarningBanners": "Channel warning banners",
+  "admin.license.enterpriseToAdvancedAdvantage.highAvailability": "High availability",
+  "admin.license.freeEdition.subtitle": "This is an unlicensed server and does not have commercial support. Purchase a Professional, Enterprise, or Enterprise Advanced plan to unlock paid features.",
   "admin.license.freeEdition.title": "Free",
   "admin.license.key": "License Key: ",
   "admin.license.keyAddNew": "Add a new license",
@@ -1421,9 +1427,8 @@
   "admin.license.modal.upload": "Upload",
   "admin.license.modal.uploading": "Uploading",
   "admin.license.no-file-selected": "No file selected",
-  "admin.license.purchaseEnterpriseGovPlanTitle": "Purchase the Enterprise Gov Plan",
-  "admin.license.purchaseEnterprisePlanSubtitle": "Continue your access to Enterprise features by purchasing a license today.",
-  "admin.license.purchaseEnterprisePlanTitle": "Purchase the Enterprise Plan",
+  "admin.license.purchaseEnterprisePlanSubtitle": "Continue your access to Enterprise Advanced features by purchasing a license.",
+  "admin.license.purchaseEnterprisePlanTitle": "Purchase Enterprise Advanced",
   "admin.license.remove": "Remove",
   "admin.license.removing": "Removing License...",
   "admin.license.renewalCard.description.contact_sales": "Renew your {licenseSku} license by contacting sales to avoid any disruption.",
@@ -1438,19 +1443,24 @@
   "admin.license.trial-request.embargoed": "We were unable to process the request due to limitations for embargoed countries. <link>Learn more in our documentation</link>, or reach out to legal@mattermost.com for questions around export limitations.",
   "admin.license.trial-request.embargoed.button": "Close",
   "admin.license.trial-request.startTrial": "Start trial",
-  "admin.license.trial-request.title": "Experience Mattermost Enterprise Edition for free for the next 30 days. No obligation to buy or credit card required. ",
+  "admin.license.trial-request.title": "Experience all that Mattermost Enterprise Advanced has to offer with a free trial for the next 30 days. No obligation to buy and no credit card required. ",
   "admin.license.trialCard.contactSales": "Contact sales",
-  "admin.license.trialCard.licenseExpiring": "You’re currently on a free trial of our Mattermost Enterprise license.",
+  "admin.license.trialCard.licenseExpiring": "You’re currently on a free trial of our Mattermost {licenseType}.",
   "admin.license.trialCard.purchase_license": "Purchase a license",
-  "admin.license.trialLicenseCard.expiringAfterFewDays": "Your free trial will expire in <b>{daysCount} {daysCount, plural, one {day} other {days}}</b>. Visit our customer portal to purchase a license now to continue using Mattermost Professional and Enterprise features after trial ends.",
-  "admin.license.trialLicenseCard.expiringToday": "Your free trial expires <b>Today at {time}</b>. Visit our customer portal to purchase a license now to continue using Mattermost Professional and Enterprise features after trial ends",
+  "admin.license.trialLicenseCard.expiringAfterFewDays": "Your free trial will expire in <b>{daysCount} {daysCount, plural, one {day} other {days}}</b>. Contact sales to purchase a license and continue using advanced features.",
+  "admin.license.trialLicenseCard.expiringToday": "Your free trial expires <b>Today at {time}</b>. Contact sales to purchase a license and continue using advanced features after the trial ends.",
   "admin.license.trialUpgradeAndRequest.submit": "Upgrade Server And Start trial",
   "admin.license.upgrade-and-trial-request.accept-terms-final-part": "Also, I agree to the terms of the Mattermost {eeModalTerms}. Upgrading will download the binary and update your Team Edition instance.",
   "admin.license.upgrade-and-trial-request.accept-terms-initial-part": "By selecting <strong>Upgrade Server And Start trial</strong>, I agree to the <linkEvaluation>Mattermost Software Evaluation Agreement</linkEvaluation>, <linkPrivacy>Privacy Policy</linkPrivacy>, and receiving product emails. ",
-  "admin.license.upgrade-and-trial-request.title": "Upgrade to Enterprise Edition and Experience Mattermost Enterprise Edition for free for the next 30 days. No obligation to buy or credit card required. ",
-  "admin.license.upgradeTitle": "Upgrade to the Professional Plan",
+  "admin.license.upgrade-and-trial-request.title": "Upgrade to the Enterprise Edition to unlock a free 30-day trial of Mattermost Enterprise Advanced—our most powerful plan. No credit card required, no obligation to buy. ",
+  "admin.license.upgradeAdvantage.adLdapSync": "AD/LDAP Group sync",
+  "admin.license.upgradeAdvantage.advancedCompliance": "Advanced compliance",
+  "admin.license.upgradeAdvantage.advancedRoles": "Advanced roles and permissions",
+  "admin.license.upgradeAdvantage.andMore": "And more...",
+  "admin.license.upgradeAdvantage.highAvailability": "High Availability",
+  "admin.license.upgradeTitle": "Purchase one of our plans to unlock more features",
   "admin.license.upgradeToEnterprise": "Upgrade to the Enterprise plan",
-  "admin.license.upgradeToEnterpriseGov": "Upgrade to the Enterprise Gov Plan",
+  "admin.license.upgradeToEnterpriseAdvanced": "Upgrade to Enterprise Advanced",
   "admin.license.upload-modal.file": "File",
   "admin.license.upload-modal.subtitle": "Upload a license key for Mattermost Enterprise Edition to upgrade this server. ",
   "admin.license.upload-modal.successfulUpgrade": "Successful Upgrade!",
@@ -4343,7 +4353,7 @@
   "leave_team_modal.no": "No",
   "leave_team_modal.title": "Leave the team?",
   "leave_team_modal.yes": "Yes",
-  "licensingPage.infoBanner.startTrialTitle": "Free 30 day trial!",
+  "licensingPage.infoBanner.startTrialTitle": "Start a free 30-day tral of Mattermost Enterprise Advanced",
   "licensingPage.overageUsersBanner.cta": "Contact Sales",
   "licensingPage.overageUsersBanner.noticeDescription": "Notify your Customer Success Manager on your next true-up check. <a></a>",
   "licensingPage.overageUsersBanner.noticeTitle": "Your workspace user count has exceeded your paid license seat count by {seats, number} {seats, plural, one {seat} other {seats}}",